## Tiny Content Framework

### About the Project

This is a [tiny content strategy framework](http://www.swellcontent.com/2012/03/framework/) focused on goals, messages, and branding.

This is not a checklist and these are not templates. Use what you need and scrap the rest. Or rewrite what I wrote. Or add to it. These topics should help you get to the bottom of things with clients and people you work with.

### Contribute

There's more to come, and I'd love to hear what you think.

Give me feedback here, on Twitter ([@nicoleslaw](http://twitter.com/nicoleslaw)), or by email (nicole@swellcontent.com). We all benefit from sharing ideas and creating standards. Onward.

### Contents

* [Starter Questions](https://gist.github.com/nicoleslaw/2155621#file-2_starter_questions-md): a few questions to get the appetite going

* [Product Mad Libs](https://gist.github.com/nicoleslaw/2155621#file-3_product_mad_libs-md): a quick exercise to help you start writing with your client

* [Case Study Questions](https://gist.github.com/nicoleslaw/2155621#file-4_case_study_questions-md): things to ask when writing case studies or customer stories

* [Message Strategy Outline](https://gist.github.com/nicoleslaw/2155621#file-5_message_strategy_outline-md): a skeletal creative brief of sorts

* [Editorial Calendar Fields](https://gist.github.com/nicoleslaw/2155621#file-6_editorial_calendar_fields-md): fields for a magical spreadsheet

* [Style Attributes](): words to describe good writing