# Awesome Personalization

A curated list of hand-picked resources about personalization inspired by the `awesome-*` trend on GitHub.

The goal is to build a categorized, community-driven collection of excellent resources on the topic. I've been on a steep learning curve on personalization since I founded [Croct](https://croct.com/?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization), so I tried to catalog my resources to help others.

Want to contribute to growing or improving this? Sharing, suggestions, and contributions are always welcome! Please take a look at the contribution guidelines first.

## Basics (Start Here)

- [What is personalized marketing?](https://mailchimp.com/marketing-glossary/personalized-marketing/)
- [What is website personalization, and why should you implement it? A Complete Guide](https://croct.com/blog/post/what-is-website-personalization?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [What is personalized marketing and why is machine learning an effective tool for it?](https://vwo.com/blog/what-is-personalized-marketing-and-why-is-machine-learning-an-effective-tool-for-it/)

## Strategies

- [Recommender systems: behind the scenes of machine learning-based personalization](https://www.altexsoft.com/blog/recommender-system-personalization/)
- [A headless CMS helps you achieve dynamic personalization for your e-commerce store](https://www.storyblok.com/mp/headless-cms-dynamic-personalization-ecommerce)
- [Headless personalization: the who, what, why, and how of headless personalization](https://ninetailed.io/glossary/headless-personalization/)
- [Personalization: the most important marketing trend of this century](https://www.contentstack.com/blog/all-about-headless/personalization-important-marketing-trend-of-this-century/)
- [The value of getting personalization right—or wrong—is multiplying](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying)
- [Mobile app personalization: the future of user experience](https://www.storyly.io/post/mobile-app-personalization-the-future-of-user-experience)
- [How to boost your ads performance and overcome marketing channel saturation](https://croct.com/blog/post/how-to-boost-your-ads-performance?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

## Inspiration
 
- [Artwork personalization at Netflix](https://netflixtechblog.com/artwork-personalization-c589f074ad76)
- [9 best-in-class examples of product personalization](https://www.appcues.com/blog/personalized-product-examples)
- [13 website personalization examples that are guaranteed to boost your results](https://www.optimonk.com/website-personalization-examples/)
- [An awesome list with 130 website personalization and marketing automation triggers](https://e-commercemanagers.com/130-marketing-automation-website-personalization-examples)
- [Dynamic Yield inspiration library with 100+ personalization examples](https://www.dynamicyield.com/personalization-examples/)
 
## Guides
 
- [How to use personalization to grow in 2022](https://www.demandcurve.com/playbooks/personalization-tactics)
- [A complete guide to a powerful website personalization](https://youteam.io/blog/a-complete-guide-to-a-powerful-website-personalization/#Learning_the_fundamentals_of_website_personalization)
- [How to craft a good personalization plan](https://croct.com/blog/post/how-to-craft-good-personalization-plan?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [Complete guide to audience segmentation and targeting](https://www.mxtrautomation.com/the-complete-guide-to-audience-segmentation-and-targeting/)
- [How to use the user's location to implement personalized content](https://croct.com/blog/post/personalization-location?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [Personalize landing pages to a visitor's interests](https://segment.com/recipes/personalize-landing-pages-to-visitor-interests/)
- [How to run AB tests with personalization](https://croct.com/blog/post/ab-tests-personalization?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

## Privacy

- [Zero-party data: what it is and why you should care](https://www.optimonk.com/zero-party-data/)
- [Google ending third-party cookies in Chrome](https://www.cookiebot.com/en/google-third-party-cookies/)

## Books

- [One-to-one personalization in the age of machine learning](https://a.co/d/ckRm6ez)
- [Digital marketing strategy: an integrated approach to online marketing](https://a.co/d/gp9wv6U)
- [The personalization paradox: why companies fail (and how to succeed) at delivering personalized experiences at scale](https://a.co/d/7mPM4WE)
- [Personalization mechanics: targeted content for web teams of all sizes](https://a.co/d/fzmylve)
 
## Reports

- [The state of personalization 2022](https://segment.com/state-of-personalization-report/)
 
## Podcasts

- [Best 13 Podcast Episodes About Personalization](https://ninetailed.io/blog/podcast-episodes-about-personalization/)
 
## Tools
 
- [How to implement dynamic content on your website with PMS](https://croct.com/blog/post/how-to-implement-dynamic-content-pms?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [7 website personalization tools to take a look at 2022](https://dinarys.com/blog/website-personalisation-tool)
- [8 best marketing personalization tools for 2023](https://www.optimonk.com/best-marketing-personalization-tools/)

## Case studies

- [Croct](https://croct.com/blog/tag/case-studies?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [Ninetailed](https://www.personalizationdecoded.com/)
- [CleverTap](https://clevertap.com/resources/?ct_resources_category=Case%20Study)
- [Algonomy](https://algonomy.com/resources/case-studies/)
- [Segmentify](https://www.segmentify.com/success-stories)
 
## Blogs
 
- [Croct](https://blog.croct.com?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [Ninetailed](https://ninetailed.io/blog/)
- [Personalize](https://www.personyze.com/blog/)
- [Web Engage](https://webengage.com/blog/)
- [Fresh Relevance](https://www.freshrelevance.com/blog/)
- [Segmentify](https://www.segmentify.com/blog)
 
## Vendors

- [Croct](https://croct.com?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)
- [Dynamic Yield](https://www.dynamicyield.com/)
- [Adobe Target](https://business.adobe.com/products/target/adobe-target.html)
- [Salesforce](https://www.salesforce.com/products/marketing-cloud/customer-interaction/)
- [Ninetailed](https://ninetailed.io/)
- [Insiter](https://useinsider.com/)
- [Recombee](https://www.recombee.com/)
- [Segment](https://segment.com/product/twilio-engage/)
- [CleverTap](https://clevertap.com/individualization/)
- [Bunting](https://bunting.com/software/personalize)
- [Marketo](https://www.marketo.com/software/content-personalization/)
- [Personalize](https://www.personyze.com/)
- [Algonomy](https://algonomy.com/)
- [Web Engage](https://webengage.com/)
- [Emarsys](https://emarsys.com/personalization/)
- [Fresh Relevance](https://www.freshrelevance.com/)
- [Lytics](https://www.lytics.com/)
- [Pure Clarity](https://www.pureclarity.com/)
- [Segmentify](https://www.segmentify.com/)