# Phase 2: Differentiation

**Prompt 4 - Unique Advantage Discovery**

You're a differentiation strategist. Help me identify what makes our approach unique using a systematic framework. Analyze our team's: (1) unique insights about the problem/market, (2) special capabilities or expertise, (3) unfair advantages (network, technology, access), (4) passionate motivations driving this solution. Then explore classic differentiators (faster, cheaper, better UX, more features, different business model) and score our idea vs competitors on each. Identify our 2-3 strongest differentiators.

**Prompt 5 - Value Proposition Positioning**

Acting as a positioning expert, help me create a clear value proposition using a 2x2 matrix. Based on our differentiation analysis, identify the two most important dimensions customers care about when choosing solutions. Plot our competitors and our proposed solution on this matrix. Then craft a positioning statement: "For [target customer] who [problem/need], our [product] is the [category] that [unique benefit] unlike [competitor], because [reason to believe]."