Why make an API high priority?
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APIs make a product into a Platform. The platformized product will always beat the unplatformized product, all else being equal. They enable third-party developers to predict what users want, and it would happen automatically. You don't need to waste time and money predicting what users want and delivering it, leave that to others.

The most important thing is Accessibility. A product with zero accessibility is a non-existent product. Accessibility and Platforms  are basically the same thing, because **platforms solve accessibility**. A platform is accessibility.

The Golden Rule of Platforms, "Eat Your Own Dogfood", can be rephrased as "Start with a Platform, and Then Use it for Everything."