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joshsmith/gist:2041454

Created March 15, 2012 02:49
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  1. joshsmith created this gist Mar 15, 2012.
    12 changes: 12 additions & 0 deletions gistfile1.md
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    Product Positioning Framework
    ===

    * For (target customers)
    * Who must (solve a specific problem)
    * Our product is a new (new product category)
    * That provides (key breakthrough benefit vs. current way of doing things – which solves dilemma)
    * Unlike (competitor in new category)
    * We have (whole product most relevant for you)


    Credit to Geoffrey Moore and mad props to Michael Wolfe at Pipewise for sharing this with me.