icanhasjonas/00-README.md

Created October 27, 2025 14:58

Star (0) You must be signed in to star a gist
Fork (0) You must be signed in to fork a gist

Learn more about clone URLs
Clone this repository at <script src="https://gist.github.com/icanhasjonas/f9ce582ece1c516c604d1df35f41fbc9.js"></script>
Save icanhasjonas/f9ce582ece1c516c604d1df35f41fbc9 to your computer and use it in GitHub Desktop.

Fika Bakery Ko Lanta - Complete Social Media Domination Strategy (12-month plan, 90-day execution guide, content libraries, 369 research sources)

Raw

01-strategy.md

Social media strategy for Fika Bakery, Ko Lanta

Your unique advantage: Fill the 6-month gap

Fika Bakery can dominate Ko Lanta's café and coworking market by positioning as the year-round alternative to KoHub, which closes entirely May-October. Combined with your 3Gbit fiber internet infrastructure (across 3 separate connections for redundancy), Swedish authenticity, and rooftop garden, you're positioned to capture wealthy tourists seeking quality experiences and digital nomads desperate for reliable workspace during low season. The island's café scene is severely underdeveloped despite growing demand, with frequent complaints about slow WiFi, limited quality coffee, and lack of European-style bakeries—gaps you're perfectly positioned to fill.

Why this matters now: Ko Lanta attracts a highly engaged but underserved audience. The dominant coworking space operates only 6 months annually, creating massive demand gaps. With 51 million Instagram users in Thailand spending 2.5 hours daily on the platform, and digital nomads making decisions primarily through social media research, your Instagram presence directly translates to foot traffic. Early research shows 72% of digital nomads discover cafes through social platforms first, and 1 in 8 millennials choose destinations based on Instagram appeal.

Market context: Ko Lanta deliberately avoids mass tourism, attracting sophisticated travelers seeking authentic experiences. The large Scandinavian tourist base provides built-in affinity for Swedish culture, while the growing digital nomad community desperately needs alternatives to the seasonal monopoly. Your 3Gbit fiber internet advantage cannot be overstated—you'll be the only café with triple-redundant fiber connections outside KoHub, a game-changing differentiator worth $16-65/day to remote workers. With 3 separate fiber lines totaling over 3Gbit capacity, you offer enterprise-grade reliability that no competitor can match.

Platform strategy: Instagram leads, Facebook builds community

Focus 70% effort on Instagram for visual discovery and 30% on Facebook for community building. Instagram dominates for wealthy tourists and younger digital nomads (62% of users aged 18-34) with a 5.03% average engagement rate versus Facebook's 1.06%. However, Facebook excels for digital nomad community groups, event promotion, and local expat engagement—critical for year-round customer base.

Instagram serves as your discovery engine where tourists and nomads first find you through stunning visuals, location tags, and Reels reaching non-followers. Your feed showcases the aspirational Fika lifestyle: Swedish pastries on minimalist plates, remote workers in your rooftop garden, golden-hour coffee moments. Facebook functions as your community hub where you join digital nomad groups, promote events, and build relationships with the expat community that sustains you through low season.

The platforms complement rather than duplicate. Instagram stories disappear in 24 hours, creating urgency and daily touchpoints. Facebook posts remain discoverable, making it ideal for detailed workspace information, pricing packages, and event listings with clickable links. Cross-post your best Reels to Facebook, but create platform-specific content for groups and events.

Content pillars: Four themes on weekly rotation

Structure your content around four distinct pillars, rotating weekly to maintain variety while building comprehensive brand narrative.

Swedish heritage and Fika culture positions you as Ko Lanta's only authentic Swedish bakery. Showcase kanelbullar swirls in slow-motion Reels, explain Fika pronunciation and cultural significance, feature traditional Swedish coffee rituals adapted to tropical setting. Educational content like "How to Fika like a Swede" or "What makes Swedish cinnamon buns different" establishes expertise while appealing to your Scandinavian tourist base. This pillar creates emotional connection through cultural storytelling—you're not just serving coffee, you're sharing a lifestyle philosophy about slowing down and connecting.

Workspace excellence targets digital nomads with proof of infrastructure superiority. Show WiFi speed tests hitting 1Gbit+ speeds (from your 3Gbit total capacity across 3 connections with dedicated access points on ALL floors), capture multiple people on simultaneous video calls, photograph the variety of workspace configurations from solo corners to collaboration tables to rooftop garden bar with full WiFi coverage. Emphasize your air-conditioned comfort in tropical heat, backup power systems preventing lost work, and ergonomic seating for extended sessions. During May-October when KoHub closes, aggressively market as "Ko Lanta's only triple-redundant fiber workspace—3Gbit across 3 connections means we NEVER go down" with Reels showing nomads working comfortably while competitors are shuttered.

Rooftop garden bar atmosphere differentiates through unique environment. Capture sunrise coffee sessions, lush plant growth through seasons, people working outdoors with full WiFi coverage in golden hour, sunset views over laptops, rooftop bar service for drinks and full dining. Time-lapse videos of the rooftop throughout the day, transition shots from indoor spaces to rooftop reveal, detail shots of coffee surrounded by greenery. This pillar sells the complete experience—tropical paradise meets Scandinavian comfort, outdoor beauty with indoor reliability.

Community and connection builds loyalty through featuring real customers. Showcase digital nomad meetups, spotlight regular customers with permission, document collaborative work sessions, capture spontaneous connections. User-generated content shows authentic experiences—customers working happily, groups celebrating together, testimonials from satisfied nomads. Create monthly "Nomad of the Month" features, highlight local partnerships, document your role as community gathering space. This pillar transforms you from transaction point to social hub.

Weekly posting schedule optimized for GMT+7

Post strategically aligned with Ko Lanta timezone and audience behavior patterns. Research shows evening posts (7-9 PM GMT+7) generate highest engagement as digital nomads finish work and tourists plan next day's activities.

Monday sets the week's energy. Post Instagram Reel at 6:30 PM showing "Monday motivation workspace tour" highlighting your best spots for productive starts. Share Facebook post at 8 PM announcing week's specials and events. Use Stories throughout morning (7-9 AM) showing opening routine, fresh baking, and available seating to capture people planning their day.

Tuesday focuses behind-the-scenes authenticity. Instagram Reel at 6 PM featuring barista preparation process or kanelbullar baking stages. Feed post at 5:30 PM with professional food photography—latte art close-up or Swedish pastry spread. Stories at 8 AM and noon show prep work and lunch specials.

Wednesday showcases community. Instagram Reel at 6 PM documenting "Best laptop spots in the café" or customer testimonial. Launch Stories Q&A at 7 PM asking followers about their perfect workspace needs, favorite menu items, or Fika traditions. This drives engagement and provides market research.

Thursday maximizes reach with trending content. Post Reel at 6:30 PM using trending Instagram audio adapted to café context—"POV: You discover the perfect workspace in paradise" or latte art set to popular sound. Share carousel post at 9 PM with "5 reasons remote workers love Fika Bakery" highlighting 3Gbit fiber internet (3x connections for bulletproof reliability), AC comfort, Swedish coffee, rooftop views, and community atmosphere.

Friday builds weekend momentum. Instagram Reel at 7 PM showing "Friday Fika vibes"—the café filled with happy customers, sunset from rooftop, transition from work mode to relaxation. Facebook post at 5 PM announces weekend events, extended hours, or special menu items. Use Stories to preview weekend atmosphere.

Saturday and Sunday maintain presence without overwhelming. Share 5-7 Story slides throughout each day showing real-time atmosphere, customer moments, rooftop scenes. One feed post per weekend—Sunday 10 AM works well for week-recap carousels or customer testimonial posts.

Maintain daily Stories minimum 5 slides: morning setup (7-8 AM), lunch special (12-1 PM), afternoon customer feature (3-4 PM), evening atmosphere (7-8 PM), next-day preview (9 PM). Stories keep you visible without overwhelming followers and maintain algorithm favor.

Reels strategy: Your growth engine

Prioritize Reels above all other content formats. Instagram's algorithm heavily favors Reels with 30.81% average reach versus 14.45% for carousels and even less for static images. Reels receive 22% more interaction than standard videos and reach non-followers through the Explore page and Reels tab—critical for discovery by tourists planning trips and nomads researching Ko Lanta options.

Create 3-5 Reels weekly, each 15-30 seconds for optimal algorithm performance. Start every Reel with compelling 3-second hook: unexpected visual, compelling question overlay, or transformation preview. Examples include "Wait for the swirl..." before latte art reveal, "You need to see Ko Lanta's best-kept secret..." before workspace tour, or "This is where digital nomads work when KoHub closes..." before rooftop panorama.

Specific Reel formulas that drive engagement: Process reveals showing coffee preparation or kanelbullar baking in 20-second time-lapse with satisfying ASMR audio. Workspace tours using trending "POV: you're a digital nomad finding your perfect spot" format with smooth transitions between seating areas. Customer testimonials capturing 10-15 second soundbites from satisfied nomads explaining why they work from Fika. Comparison content like "Working from hotel vs. working from Fika" showing cramped room then spacious rooftop. Educational content teaching "How to order like a Swede" or "What is Fika?" reaching curious tourists.

Leverage trending audio strategically—check Instagram's Trends tab weekly and adapt popular sounds to café context. Currently trending sounds like "Nothing Burns Like The Cold" work perfectly for cozy café atmosphere Reels, while upbeat tracks fit morning energy content. Always add captions since 50% watch with sound off. Use 8-15 hashtags mixing high-traffic (#CoffeeShop #DigitalNomad), medium (#KohLanta #CoworkingSpace), and niche (#FikaCulture #WorkFromParadise) tags.

Post Reels at optimal times: 6-8 PM GMT+7 for maximum engagement, or test midnight (12 AM) which shows surprisingly high views due to lower competition. Repost successful Instagram Reels to Facebook Reels for additional reach with minimal extra effort.

Hashtag strategy: Mix scale and specificity

Use 15-20 hashtags per post, mixing high-volume discovery tags, medium-volume community tags, and niche targeting tags. Research shows 20 hashtags yields highest reach, contrary to older advice suggesting fewer.

For general café posts combine: Location tags (#KohLanta #KoLanta #KrabiThailand #SouthernThailand #ThaiIslands) reaching tourists researching the area, Tourism tags (#ThailandTravel #AmazingThailand #IslandLife #TropicalParadise) appearing in broader destination searches, Coffee culture tags (#SpecialityCoffee #CoffeeShop #LatteArt #CafeLife #ThirdWaveCoffee) attracting coffee enthusiasts, Lifestyle tags (#IslandCafe #BeachCafe #TropicalWorkspace) positioning your unique environment.

For digital nomad-focused content emphasize: Primary nomad tags (#DigitalNomad #RemoteWork #WorkFromAnywhere #NomadLife #LaptopLifestyle) reaching the core audience, Workspace tags (#CoworkingSpace #RemoteOffice #CoworkingLife #ProductivitySpace) highlighting your work-friendly features, Niche nomad tags (#DigitalNomadThailand #ThailandNomads #WorkFromThailand #IslandNomad) targeting specifically those in or researching Thailand.

Create branded hashtag #FikaBakeryLanta or #FikaLanta and display prominently on walls, menus, receipts, and every post. Encourage customers to use it through contests and by featuring their content. Build searchable content library while making customers feel part of community.

Rotate four distinct hashtag sets to avoid appearing spammy to algorithm. Set 1 emphasizes location and tourism, Set 2 focuses digital nomads and coworking, Set 3 highlights food and café culture, Set 4 targets wellness and lifestyle angles. Alternate sets while maintaining your branded hashtag in all posts.

Competitor differentiation: Own what others can't

Your competitive advantages create clear positioning against Ko Lanta's limited café landscape. KoHub dominates coworking but closes May-October, creating 6-month market gap. Pure Koh Lanta offers Instagram-worthy health bowls but lacks workspace functionality. Various cafes provide decent coffee but unreliable WiFi and no backup power. Nobody offers authentic Swedish bakery, creating blue ocean opportunity.

Position explicitly as "Ko Lanta's year-round workspace alternative" especially during low season. While KoHub's seasonal model targets high-season tourists, you serve the year-round community of expats, remote workers, and off-season travelers who desperately need reliable infrastructure when alternatives disappear. Market aggressively in April before KoHub closes: "Where will you work May-October? We're here year-round with 3Gbit fiber internet (3 separate connections) you can count on—literally bulletproof connectivity."

Own the Swedish authenticity angle completely—you're the only café on Ko Lanta offering genuine kanelbullar, authentic Fika culture, and Scandinavian design aesthetic. This appeals directly to Ko Lanta's large Swedish tourist base while intriguing other visitors seeking novel experiences. Educational content about Swedish coffee culture positions you as cultural ambassador, not just another café.

Emphasize infrastructure superiority without disparaging competitors. Show rather than tell: post WiFi speed test results, photograph multiple people on video calls simultaneously, document your backup power systems keeping workspace running during island outages. Let customers make comparisons through your demonstrated reliability.

Create partnership rather than pure competition with KoHub—position as "extended workspace" for their overflow, host joint events, serve their community during their off-season. This goodwill approach builds referrals rather than antagonism.

Content creation: Make every element Instagrammable & TikTokable

Design your physical space with photography and video content in mind—every corner should encourage customer photos and TikToks. Success means customers naturally want to create content at your venue.

Strategic Instagram/TikTok Photo Spots

Create designated "content creation zones" throughout your space:

1. Rooftop FIKA Sign - Your Iconic Branded Moment

The FIKA sign on your rooftop = your most memorable landmark
Ensure optimal lighting for day and sunset photography
Mark the best standing position for photos (small floor marker or painted spot)
Add discreet signage: "📸 Photo Spot - Tag @fikalanta"
This becomes YOUR signature shot (like "I ❤️ NY" but for Ko Lanta cafés)
TikTok transitions work perfectly: Indoor → stairs → rooftop FIKA sign reveal

2. Rooftop Sunset Corner - Natural Beauty Backdrop

Designate specific corner with best sunset view angles
Keep this area immaculately styled at all times
Perfect for: Laptop + coffee + sunset compositions
Encourage "work from paradise" content
Golden hour (5-7 PM) = highest engagement potential

3. Indoor Photo Wall - Branded Instagram Moment

Clean white or light wood background
#FikaBakeryLanta painted large and visible
Instagram handle @fikalanta clearly displayed
Swedish flag, minimalist plant shelf for cultural touch
Position near window for natural lighting (10 AM-4 PM sweet spot)
High-traffic location so customers naturally encounter it

4. Swedish Cultural Corner - Authentic Fika Experience

Small Swedish flag display
Traditional kanelbullar presentation area
Educational mini-poster about Fika culture
Vintage Swedish coffee implements
Creates "educational + aesthetic" content opportunity
Perfect for cultural TikToks explaining Swedish traditions

5. Entrance/Exterior - First Impression Shot

Clean, well-lit signage (day and night)
Strategic plant placement for natural framing
Sidewalk board with witty daily message (changes daily = repeat photo ops)
"Welcome to Fika" moment worthy of posting
Street view establishes location context for travelers

6. Bathroom Mirror - Unexpected Content Spot

Install decorative frame around mirror
Elegant #FikaBakeryLanta sticker placement
Keep area SPOTLESS (reflects directly on brand perception)
People WILL take bathroom selfies - make sure they're share-worthy

Instagrammable Elements Checklist

For each designated photo spot, ensure:

✅ Perfect lighting tested at multiple times of day
✅ Clear sightlines (no clutter, no distracting backgrounds)
✅ Instagram handle visible but not overbearing
✅ Comfortable standing/sitting position for photos
✅ Distinctive enough to be memorable and unique to Fika
✅ On-brand aesthetic (Swedish minimalist + tropical fusion)
✅ Clean and maintained daily (consistency matters)

Content Creation Encouragement Systems

Photo Spot Map:

Create small card showing all 5-6 Instagram-worthy locations
Include example photos of each spot
Distribute to customers: "Your Instagram Guide to Fika"
This systematically encourages photo-taking throughout venue

Visual Cues:

Small "📸" markers at optimal photo positions
QR codes linking to Instagram when scanned
Table tents with "Share Your Fika Moment #FikaBakeryLanta"
Receipt footer: "Tag us @fikalanta - We feature our favorites!"

Use Scandinavian minimalist design with pops of color from food presentations. Ensure consistent lighting throughout space, particularly near windows and on rooftop. Every photo spot should feel both planned (good lighting, clean background) and organic (not forced, naturally photogenic).

Train all staff on photo-worthy presentation standards. Every latte receives art, every pastry gets perfect plating, every dish maintains consistent beauty. Remember that every plate could become Instagram content—either yours or a customer's—so quality cannot vary. This operational consistency directly translates to social media success through beautiful user-generated content.

Photograph food using natural light near windows between 10 AM-2 PM. Position coffee cups and pastries 2-3 feet from window with white napkin on shadow side as bounce reflector. Shoot at 45-degree angle for drinks showing latte art, overhead for pastry spreads, side angle for stacked items like sandwiches. Keep styling natural and authentic—2025 trends favor imperfect realness over sterile perfection. Show crumbs, spills, half-eaten items for relatability.

For workspace photography, capture variety: wide shots showing full space and ambiance, mid-range shots of specific work areas and seating arrangements, detail close-ups of laptop-plus-coffee setups. Photograph people working with their permission, maintaining candid feel rather than overly posed stiffness. Show versatility from solo quiet corners to collaborative community tables to rooftop outdoor options.

Video content requires 9:16 vertical format for Instagram Reels. Keep clips 15-30 seconds with strong opening hooks in first 3 seconds. Use trending audio but add captions for the 50% watching muted. Film preparation processes—coffee pouring, pastry baking, latte art creation—which provide satisfying visual content. Capture customer moments, rooftop atmosphere changes throughout day, staff personalities and expertise.

Edit minimally for authenticity. Adjust brightness and contrast but avoid heavy filters that make food look artificial. Maintain warm, inviting tones aligned with Fika concept—creams, light browns, golden tones. Use Canva for graphics and text overlays, CapCut or InShot for video editing, Snapseed or Lightroom Mobile for photo adjustments.

User-generated content: Your most powerful asset

Encourage customer content creation systematically. Display #FikaBakeryLanta prominently on walls with clear call-to-action: "Share your Fika moment." Create designated photo spots with perfect lighting and attractive backgrounds. Make WiFi password available in exchange for social follow or check-in. Include "Tag us @fikalanta for a chance to be featured" on receipts and menus.

Run monthly contests incentivizing UGC. "Best Fika Moment Photo" wins 500 baht gift card, "Show Your Workspace Setup" contest awards free week of coworking, "Recreate Our Latte Art" challenge earns bragging rights and feature. These contests generate authentic content while building community engagement and driving repeat visits from participants checking if they won.

Monitor tags and mentions daily. Check your Instagram location page, search #FikaBakeryLanta, review tagged posts, and look for untagged content via location searches. When customers post, engage quickly—like, comment thoughtfully, and request permission to reshare. Public permission (commenting on their post) provides legal protection while showing other customers you actively feature community content.

Reshare 2-3 customer posts weekly through various formats. Feature best photos on your feed with caption crediting original creator: "Thanks to @username for capturing the perfect morning Fika moment! ☕✨" Add customer Stories to your Story with mention and location tags. Create "Customer Love" Story Highlight showcasing best testimonials and photos permanently. This visibility encourages more customers to tag you hoping for feature.

Statistics show UGC drives 9.8x more purchase impact than influencer content and appears in 79% of consumers' purchasing decisions. For restaurants specifically, 39% of Instagram users actively engage with food content. Your job is making content creation irresistible—through beautiful food presentation, photogenic spaces, and strategic encouragement—then amplifying it through reshares.

Partner with local micro-influencers (1,000-50,000 followers) for authentic endorsements. Identify food bloggers, lifestyle creators, and digital nomad influencers in Ko Lanta or planning visits. Offer complimentary Fika experience in exchange for honest content and tags. Give creative freedom rather than scripted requirements—their authentic voice resonates with their audience better than forced messaging. Build ongoing relationships with 3-5 influencers as regular customers who naturally feature you.

Facebook Groups: Your community secret weapon

Join every relevant Ko Lanta and digital nomad Facebook Group immediately: "Ko Lanta Digital Nomads," "Expats in Ko Lanta," "Thailand Remote Workers," "Ko Lanta Community," "Krabi Coworking & Cafes," "Digital Nomads Thailand." These groups contain your exact target audience actively seeking workspace recommendations.

Contribute value before promoting. Answer questions about Ko Lanta, share tips about working remotely on the island, recommend other local businesses generously. Follow each group's promotional rules carefully—most allow promotional posts once weekly or monthly. Build reputation as helpful community member first, then mention your space when relevant to discussions.

When promoting in groups, focus on solving problems rather than advertising. If someone asks "Where can I work with reliable internet in Ko Lanta during June?", respond helpfully: "We're open year-round at Fika Bakery with 3Gbit fiber internet (3 separate connections, so it never goes down) and AC workspace. Regularly see 1Gbit+ speeds. Happy to answer questions about our day passes." Provide value (solving their problem) while subtly promoting.

Create your own Facebook Group: "Fika Bakery Community" or "Ko Lanta Remote Workers Hub." This becomes your direct communication channel with loyal customers and interested prospects. Share exclusive offers, organize member meetups, facilitate introductions between nomads, share workspace availability updates. Group members become brand ambassadors, defending you in other forums and recommending you organically.

Use Facebook Events religiously—they're your highest-ROI community tool. Create events 2-4 weeks ahead for weekly coworking sessions, monthly networking nights, skill-sharing workshops, Swedish coffee tastings, sunset work sessions. Events appear in local searches, get shared by attendees, and send automatic reminders. After events, post photos creating FOMO for non-attendees and social proof for prospects. Regular events transform you from café to community hub.

Organic versus paid advertising: Strategic budget allocation

Build strong organic foundation before scaling paid advertising. First 3 months focus 90% on organic content—establishing posting consistency, building follower base, testing content types, engaging community, and gathering performance data. This foundation ensures paid ads promote proven content rather than guessing what works.

Start paid advertising in Month 2-3 with testing budget of $300-500 monthly. Boost your top-performing organic Reels (highest reach and engagement) to cold audiences: tourists planning Thailand trips, digital nomads in Southeast Asia, people interested in coffee culture and coworking. Test different audiences and analyze which converts best.

Scale to $1,500-3,000 monthly by Month 4-6 once you've identified winning audiences and content. Allocate budget strategically: 40% awareness campaigns reaching new audiences through Reels and Stories ads, 30% consideration campaigns engaging warm audiences with workspace features and testimonials, 30% conversion campaigns retargeting website visitors and page engagers with specific offers.

Target advertising specifically: Geographic targeting includes people currently in Ko Lanta, visiting Krabi province, or planning trips to Thailand based on search behavior. Demographic targeting focuses on ages 25-45, income $75,000+, English speakers, interests in travel, remote work, specialty coffee, coworking. Lookalike audiences based on your Instagram followers and website visitors find similar high-quality prospects.

Seasonal budget adjustments maximize ROI. Increase spending March-April targeting May-October visitors—your competitive advantage period when KoHub closes. Reduce spending July-September when tourism drops but maintain presence. Spike budget November-December reaching high-season tourists. This strategic timing captures audience when they're researching workspace options.

Campaign structure separates objectives: Instagram Reels ads for discovery and brand awareness, Instagram Stories ads with link stickers for website traffic, Facebook Event promotion for community building, carousel ads showcasing menu items and workspace features. Test different formats and double down on what drives actual foot traffic and bookings.

Track ROI religiously. Use unique promo codes in ads ("INSTA10" for Instagram ads, "FACEBOOK15" for Facebook campaigns) to attribute visits and purchases. Ask every new customer "How did you hear about us?" and track responses. Monitor cost per website visit ($1-5 target), cost per acquisition ($20-60 target), and customer lifetime value to ensure positive return.

By Month 7-12, maintain $3,000-5,000 monthly advertising budget with proven campaigns, established audiences, and consistent creative testing. Realistic expectations: 10-20% of visitors convert to customers, 20-30% of business should come from social media within first year. Combined with strong organic presence, this paid strategy drives sustainable growth.

Measuring success: KPIs that matter

Track metrics that actually indicate business impact, not vanity numbers. Follower count matters less than engagement quality and conversion to customers.

Instagram priorities: Reach rate (what percentage of non-followers see content, target 15-25%), engagement rate (likes plus comments plus saves plus shares divided by followers, target 3-5%), saves per post (indicates intent to visit, target 20-50), story completion rate (how many watch all slides, target 70%+), profile visits (interest level, track weekly), website clicks from bio link (direct conversion indicator). Reels-specific metrics include plays, shares, and non-follower reach percentage—Reels driving non-follower views indicate discovery success.

Facebook priorities: Group growth rate and engagement (comments and discussions, not just likes), event RSVPs versus actual attendance (measures community commitment), review quantity and average rating (social proof for prospects), link click-through rate from posts (shows interest in learning more), Messenger inquiry volume (direct sales opportunities), check-ins (shows foot traffic attribution).

Business impact metrics: Instagram-attributed visits per week (ask customers "How did you hear about us?" and track), customer-generated content volume (tags and mentions), influencer reach from partnerships, cost per customer acquisition from paid ads versus customer lifetime value, correlation between high-engagement posts and busy days (proving social drives traffic).

Set realistic quarterly targets. Q1: Establish consistency with 1,000+ followers, 3%+ engagement rate, 5-10 customer posts weekly. Q2: Build momentum with 2,500+ followers, 4%+ engagement, 15-20 customer posts weekly, 10%+ business from social attribution. Q3: Optimize performance with 5,000+ followers, 5%+ engagement, 25+ customer posts weekly, 20%+ business from social. Q4: Scale sustainably maintaining engagement quality while growing reach, achieving 25-30% business attribution to social channels.

Review analytics every Monday. Note which content performed best previous week, what posting times drove highest engagement, which hashtags appeared in top posts, what customer feedback emerged in comments. Adjust upcoming week's content based on these insights. This weekly optimization compounds into dramatic improvement over months.

Use Instagram Insights and Facebook Analytics for native platform data. Consider Later or Hootsuite for cross-platform analytics and scheduling. Set up Google Analytics with UTM parameters on bio links to track website behavior from social sources. Create simple spreadsheet tracking weekly metrics so you spot trends over time.

Quick wins versus long-term building

Launch immediately with foundational quick wins that establish presence and start generating results within 2-4 weeks.

Week 1 quick wins: Optimize Instagram and Facebook profiles with complete information—accurate hours, location, contact, menu link, compelling bio explaining "Swedish Bakery | Fiber WiFi | Rooftop Garden | Open Year-Round." Create Instagram Story Highlights for Menu, Workspace, Location, and Reviews. Take smartphone photos of 20 menu items and 10 space shots for content library. Post first piece of content daily this week to establish consistency. Join 5-10 relevant Facebook Groups and make first contributive (not promotional) posts.

Week 2-3 quick wins: Install Instagram-worthy backdrop or wall featuring your hashtag and social handles. Launch first simple contest: "Tag us in your Fika moment this week for chance to win [prize]." Post first 3 Reels using smartphone—workspace tour, latte art preparation, customer testimonial. Create first Facebook Event for upcoming weekend. Start daily Stories showing morning prep, lunch specials, customer moments. Begin engaging with every comment within 2 hours.

Week 4 quick wins: Run first small paid promotion ($50-100) boosting your best-performing organic Reel to test audience response. Feature first customer content with their permission, establishing reshare precedent. Launch your Facebook Group and invite existing customers. Create branded hashtag and add to all physical materials. Start asking satisfied customers for reviews and tags.

These tactical wins create immediate visibility, start building follower base, establish content habits, test what resonates, and generate first user content and word-of-mouth momentum.

Long-term strategic building requires patience and consistency over 6-12 months but compounds dramatically.

Months 2-3 focus: Establish unwavering posting consistency—quality matters but regularity matters more. Develop signature content series people expect weekly: "Fika Friday" features, "Monday Motivation" workspace posts, "Customer Spotlight" features. Build relationships with 10-15 micro-influencers through genuine engagement before pitching partnerships. Refine content based on performance data, doubling down on what works. Launch monthly events that become community rituals.

Months 4-6 focus: Scale proven tactics. If Reels outperform photos, shift to 5 Reels weekly. If competitor analysis shows carousels work, create more educational carousel posts. Expand paid advertising to $2,000-3,000 monthly targeting high season arrivals. Develop partnerships with hotels, hostels, tour operators for reciprocal promotion. Create comprehensive Ko Lanta guide positioning yourself as local expert. Build email list from social traffic for direct communication channel.

Months 7-12 focus: Achieve sustainable systems where social media drives 20-30% of business consistently. Maintain quality while increasing volume through batch content creation. Leverage seasonal patterns—aggressive marketing before high season, community focus during low season. Train staff to create content ensuring consistency even when you're unavailable. Build ambassador program where regular customers promote you organically. Consider expansion to TikTok if Instagram Reels prove successful.

The compound effect of consistent effort creates exponential rather than linear growth. Month 1 might bring 10 Instagram-attributed customers. Month 6 might bring 100. Month 12 might bring 200+ as your content library grows, algorithm favor increases, community strengthens, and word-of-mouth accelerates.

Final recommendations for immediate action

Start this week with highest-impact activities. Day 1: Optimize both social profiles completely, take 50 smartphone photos of menu items and space, join 10 Facebook Groups. Day 2: Create four Highlight categories on Instagram, post first Reel using phone (workspace tour or coffee preparation), write first Facebook Group post introducing yourself. Day 3: Install simple Instagram-worthy backdrop (even just clean wall with your logo), create and display branded hashtag throughout space, post second Reel (customer testimonial or rooftop tour). Day 4: Launch first simple contest encouraging customer tags, respond to every comment and DM, post first carousel explaining Fika culture. Day 5: Create first Facebook Event for next week, post Stories showing daily operations, engage with similar accounts to build relationships.

This 5-day sprint establishes foundation requiring only 2-3 hours daily. After this initial push, maintain 1-2 hours daily for content creation, posting, and engagement. Batch-create content during slow hours—photograph all new menu items at once, film multiple Reels in single rooftop golden hour session, write week's captions in advance.

Your unique combination of Swedish authenticity, superior infrastructure, year-round operation, and rooftop atmosphere creates defensible competitive advantage. Social media transforms these advantages into visible differentiation reaching your exact audience. Wealthy tourists planning Ko Lanta trips, digital nomads researching workspace options, and local expats seeking quality coffee all make decisions through Instagram discovery and Facebook community engagement.

Execute consistently for 90 days before judging results. Social media success comes from compounding effort—early weeks feel slow, but Month 3 shows momentum, Month 6 demonstrates clear ROI, and Month 12 establishes you as Ko Lanta's premier café and workspace destination. Your opportunity window is now, before competitors recognize the market gap and while KoHub's seasonal closure leaves demand unmet half the year. Start today.

Raw

02-execution-plan.md

🚀 FIKA BAKERY KO LANTA - DOMINATION PLAN

Mission: Establish Fika Bakery as Ko Lanta's #1 café and year-round coworking destination through strategic social media marketing, capturing 25-30% of business from social channels within 12 months.

Core Advantage: You're the ONLY year-round fiber-enabled workspace with authentic Swedish culture and rooftop paradise when KoHub closes May-October. This 6-month monopoly = MASSIVE opportunity.

📅 90-DAY SPRINT TO DOMINANCE

WEEK 1: FOUNDATION BLITZ (Days 1-7)

Goal: Get your shit together and establish presence NOW

DAY 1 - PROFILE POWER-UP (2-3 hours)

Instagram Profile Optimization
- Bio: "🇸🇪 Authentic Swedish Fika | ⚡ 3Gbit Fiber (WiFi Everywhere) | 🌿 Rooftop Bar | 📅 7:30AM-11PM | 🎉 Private Events"
- Add website link (use Linktree for multiple links: menu, workspace info, bookings)
- Set business category as "Café"
- Add complete contact info (WhatsApp, phone, email)
- Set hours of operation accurately
- Add precise location pin for Ko Lanta
Facebook Page Optimization
- Same bio approach, emphasize "Year-Round Coworking Alternative"
- Add all business details, parking info, amenities
- Create About section emphasizing 3Gbit fiber internet (3 separate lines for redundancy), AC workspace, Swedish authenticity
- Upload cover photo showing rooftop + workspace combo
- Enable Messenger for instant customer communication
Content Library Creation
- Take 50 smartphone photos TODAY:
  - 20 menu items (kanelbullar, latte art, pastries, sandwiches, coffee)
  - 15 workspace shots (different angles, seating arrangements, people working)
  - 10 rooftop atmosphere photos (morning, afternoon, sunset, plants)
  - 5 behind-the-scenes (barista working, baking process, coffee prep)
- Use natural window light 10 AM-2 PM for food shots
- Shoot vertical 9:16 format for Instagram Reels compatibility
Facebook Groups Infiltration
- Join these 10+ groups IMMEDIATELY:
  - "Ko Lanta Digital Nomads"
  - "Expats in Ko Lanta"
  - "Thailand Remote Workers"
  - "Ko Lanta Community"
  - "Krabi Coworking & Cafes"
  - "Digital Nomads Thailand"
  - "Digital Nomads Southeast Asia"
  - "Thailand Expats"
  - "Remote Work Asia"
  - "Ko Lanta Travel Tips"
- Read group rules for promotional post policies
- Make FIRST helpful post in 3 groups (NOT promotional - share local tips, answer questions)

End of Day 1 Checkpoint: Profiles complete, 50 photos taken, 10 groups joined ✅

DAY 2 - CONTENT STRUCTURE SETUP (2 hours)

Instagram Story Highlights
- Create 6 Highlight categories:
  - 📋 MENU - Food and drink offerings with prices
  - 💻 WORKSPACE - Internet speeds, seating, AC, power outlets
  - 📍 LOCATION - How to find us, directions, nearby landmarks
  - ⭐ REVIEWS - Customer testimonials and UGC
  - 🇸🇪 FIKA CULTURE - What is Fika, Swedish traditions
  - 🎉 EVENTS - Upcoming meetups, specials, workshops
- Design simple cover icons using Canva (free)
- Add 3-5 stories to each Highlight from your Day 1 photos
First Post - Instagram Reel
- Film 15-second workspace tour:
  - Hook (0-3 sec): "Ko Lanta's best-kept secret for remote work..."
  - Show 3-4 quick workspace angles (5 sec)
  - End with rooftop reveal + WiFi speed test showing 3Gbit speeds (7 sec)
- Add captions: "3Gbit fiber (WiFi on ALL floors + rooftop!) • AC workspace • Private events available"
- Use trending audio from Instagram Reels tab
- Post at 6:30 PM GMT+7 (Bangkok time)
- Hashtags: #KoLanta #DigitalNomad #RemoteWork #CoworkingSpace #ThailandTravel #WorkFromAnywhere #CoffeeShop #IslandLife #KohLanta #FikaCulture #SwedishCoffee #LaptopLifestyle #ThailandNomads #CoworkingLife #TravelThailand
First Facebook Post
- Introduce yourself: "Hey Ko Lanta! 👋 Fika Bakery is your new year-round workspace alternative..."
- Share what makes you unique (Swedish bakery, 3Gbit fiber with WiFi on ALL floors + rooftop bar, two full kitchens, private events & catering)
- Include 3-4 photos from content library
- Ask engaging question: "What's your #1 workspace must-have?"
- Post at 8 PM GMT+7
Facebook Group Introduction
- Post in 2 groups with permission (check rules):
  - "Hi everyone! Just opened Fika Bakery - authentic Swedish café with 3Gbit fiber internet (yes, 3 separate fiber lines!) for remote workers. We're open year-round (yes, even during rainy season!). Happy to answer questions about our space. See you for Fika! ☕"
- Keep it humble, not overly promotional
- Include 1-2 workspace photos

End of Day 2 Checkpoint: Highlights created, first Reel posted, first FB post live, group intros done ✅

DAY 3 - INSTAGRAMMABLE LOCATIONS & CONTEST LAUNCH (2-3 hours)

Goal: Create multiple photo-worthy spots that customers WANT to photograph and share

Strategic Instagram/TikTok Photo Spots Setup

PRIMARY LOCATION - Indoor Photo Wall:
- Install clean white or light wood background
- #FikaBakeryLanta painted/printed large and visible
- Instagram handle @fikalanta clearly displayed
- Small Swedish flag, minimalist plant shelf
- Perfect lighting (near window, 10 AM-4 PM sweet spot)
- Test photos yourself - adjust until it looks perfect
SECONDARY LOCATIONS TO HIGHLIGHT:
- Rooftop FIKA Sign - Your iconic branded moment
  - Ensure sign is well-lit (especially for sunset shots)
  - Create "standing spot" marker where photos look best
  - Add small sign: "📸 Photo Spot - Tag @fikalanta"
- Rooftop Sunset View Corner - Natural beauty backdrop
  - Designate best corner for sunset laptop shots
  - Keep area clean and styled at all times
  - Laptop + coffee + sunset = viral content gold
- Swedish Cultural Corner - Authentic Fika moment
  - Small Swedish flag display
  - Kanelbullar presentation area
  - Traditional Swedish coffee setup
  - Educational mini-poster about Fika culture
- Bathroom Mirror - Everyone takes bathroom selfies
  - Install decorative frame around mirror
  - Add elegant sticker: "#FikaBakeryLanta"
  - Keep area SPOTLESS (reflects on your brand)
- Entrance/Exterior - First impression shot
  - Clean, well-lit signage
  - Plant placement for framing
  - Sidewalk board with witty daily message
  - "Welcome to Fika" moment worthy of posting
Photo Spot Checklist
- Each location has perfect lighting (test at different times)
- Clear sightlines (no clutter, no distracting backgrounds)
- Instagram handle visible somewhere in shot
- Comfortable standing/sitting position for photos
- Distinctive enough to be memorable
- On-brand aesthetic (Swedish minimalist + tropical)
Create "Photo Spot Map"
- Small card or table tent showing all Instagram-worthy locations
- Include photo examples of each spot
- Distribute to customers: "5 Perfect Instagram Spots at Fika"
- This ENCOURAGES systematic photo-taking throughout venue
Branded Hashtag Integration
- Add #FikaBakeryLanta to:
  - All physical menus (bottom corner)
  - Receipt printouts
  - WiFi password sign with call-to-action: "Share your Fika moment #FikaBakeryLanta"
  - Table tent cards
  - Bathroom mirror sticker (people LOVE bathroom selfies)
  - Entry door/window decal
First Simple Contest Launch
- Instagram Post (carousel or Reel):
  - "🎉 LAUNCH CONTEST! Tag us @fikalanta + use #FikaBakeryLanta in your post this week"
  - "Best Fika moment photo wins 500 baht gift card!"
  - "Show us your coffee, workspace, or rooftop vibes"
- Pin comment with rules and end date
- Share to Stories with countdown sticker (7 days)
- Post in Facebook Groups where allowed
Second Instagram Reel - Latte Art Process
- Film barista making latte art (slow-mo if possible)
- Hook: "Watch this transformation..."
- 15-20 seconds showing milk pour → art reveal
- Add text overlay: "Every cup = art at Fika"
- Trending audio with coffee/relaxing vibe
- Post at 6 PM GMT+7
- Same hashtag set from Day 2

End of Day 3 Checkpoint: Photo wall ready, hashtag everywhere, contest launched, 2 Reels posted ✅

DAY 4 - STORIES & ENGAGEMENT SYSTEM (2 hours)

Instagram Stories Routine Setup
- Post 5 Stories TODAY (establish daily pattern):
  - 7-8 AM: "Good morning from Fika ☕" - fresh pastries or opening prep
  - 12-1 PM: "Lunch special alert 🥪" - today's menu highlight
  - 3-4 PM: "Afternoon productivity ⚡" - show people working happily
  - 7 PM: "Golden hour on the rooftop 🌅" - sunset atmosphere shot
  - 9 PM: "See you tomorrow! 💙" - quick preview of tomorrow's special
- Use location stickers, hashtag stickers, and emoji sliders for engagement
- Add music to at least 2 stories (trending tracks)
Engagement Protocol Establishment
- Set phone alarm for engagement checks:
  - 8 AM: Respond to all overnight comments/DMs
  - 1 PM: Mid-day engagement check
  - 6 PM: Post-work check (highest activity time)
  - 9 PM: Evening wrap-up
- REPLY TO EVERY COMMENT within 2 hours (boosts algorithm)
- DM responses within 1 hour during business hours
- Like and comment on 10 local Ko Lanta accounts daily
First Educational Carousel Post
- Create 5-slide carousel in Canva:
  - Slide 1: "What is FIKA? 🇸🇪☕"
  - Slide 2: Explain Swedish tradition of slowing down with coffee
  - Slide 3: Why we brought Fika to Ko Lanta
  - Slide 4: What makes our kanelbullar authentic
  - Slide 5: "Experience real Fika today! [CTA]"
- Post at 5 PM GMT+7
- Caption: "Swipe to learn about Swedish Fika culture 👉"
- Hashtags focusing on culture/education

End of Day 4 Checkpoint: Daily Stories routine started, engagement system active, carousel posted ✅

DAY 5 - COMMUNITY BUILDING & EVENTS (2 hours)

First Facebook Event Creation
- Title: "Friday Sunset Coworking Session 🌅💻"
- Date: This coming Friday, 4-7 PM
- Description:
  - "Join fellow remote workers for focused work with a view"
  - "3Gbit Fiber (3x connections = bulletproof) • AC workspace • Coffee specials"
  - "Free to attend, just order something delicious"
- Upload rooftop photo as event cover
- Invite your Facebook followers
- Share in relevant groups (where events allowed)
- Post announcement on Instagram Stories with countdown
Customer Testimonial Collection
- Approach 3 happy customers TODAY:
  - "Would you mind if we filmed a quick 10-second testimonial?"
  - Ask: "Why do you like working from Fika?"
  - Get their Instagram handle for tagging
- Film on smartphone (vertical format)
- Don't over-produce - authentic is better
Third Instagram Reel - Customer Testimonial Compilation
- Combine today's 3 testimonials (5 seconds each)
- Text overlay with their key quote
- Tag customers in caption and video
- Hook: "Why do digital nomads love Fika?"
- Post at 6:30 PM GMT+7
- Hashtags: Focus on #DigitalNomad #RemoteWork tags
Facebook Group Value Post
- In 3 groups, post something genuinely helpful:
  - "Anyone else working remote in Ko Lanta during June? Where are you finding good WiFi?"
  - Answer others who respond
  - Subtly mention "We're at Fika with 3Gbit fiber (3 separate lines, so it literally never goes down) if you need a backup spot"
- BE HELPFUL FIRST, promotional second

End of Day 5 Checkpoint: Event created, testimonials collected, 3rd Reel posted, community value added ✅

DAY 6-7 - WEEKEND MOMENTUM (1-2 hours per day)

Saturday:

5-7 Stories throughout the day showing weekend vibe
One feed post: Customer UGC (if someone tagged you) OR rooftop atmosphere photo
Engage with all contest entries, comment enthusiastically
Respond to all comments/DMs within 2 hours
Check Facebook Event RSVPs, message attendees with details

Sunday:

5-7 Stories showing relaxed Sunday Fika vibes
One carousel post: "5 Reasons Remote Workers Choose Fika"
- Slide 1: 3Gbit fiber internet (3x redundant connections = 99.9% uptime)
- Slide 2: AC comfort in tropical heat
- Slide 3: Authentic Swedish coffee & pastries
- Slide 4: Rooftop garden workspace
- Slide 5: Open year-round (unlike competitors)
Instagram Story Q&A: "Ask us anything about Fika!"
Review week's analytics, note what performed best

End of Week 1:

✅ Profiles optimized
✅ 3 Reels posted (workspace tour, latte art, testimonials)
✅ 2-3 feed posts
✅ 30+ Stories posted
✅ Contest launched
✅ Event created
✅ 10+ Facebook Groups joined
✅ Engagement system established
✅ Branded hashtag everywhere

WEEK 2: CONTENT CONSISTENCY & AMPLIFICATION

Daily routine established: 2 hours per day for content

Monday - SET THE WEEK'S TONE

Morning (9 AM): Post 5 Instagram Stories showing opening prep, fresh bakes, seating availability
6:30 PM: Instagram Reel - "Monday Motivation Workspace Tour"
- Show your quietest corners for focused work
- Highlight power outlets, ergonomic seating
- Text overlay: "Where productivity meets paradise"
8 PM: Facebook post announcing week's specials + events
Engage: Reply to every comment, like/comment on 15 Ko Lanta accounts

Tuesday - BEHIND-THE-SCENES AUTHENTICITY

6 PM: Instagram Reel - Kanelbullar baking process
- Time-lapse from dough to golden buns
- Close-up of cinnamon swirl
- ASMR potential (baking sounds)
5:30 PM: Feed post - Professional food photo (latte art close-up)
- Caption tells story: "Every cup starts with..."
- Hashtags: Mix coffee culture + location tags
Stories: 8 AM (prep), noon (lunch special), 3 PM (customer feature), 7 PM (atmosphere)

Wednesday - COMMUNITY ENGAGEMENT DAY

6 PM: Instagram Reel - "Best Laptop Spots in the Café"
- Quick transitions between 4-5 seating options
- Text overlay describing each (quiet corner, collaborative table, rooftop sun, etc.)
7 PM: Launch Stories Q&A sticker
- "Ask us anything about workspace, menu, Fika culture!"
- Answer every question with video responses
- Save best Q&As to Highlights
Facebook Group engagement: Post valuable content in 3 groups

Thursday - TRENDING CONTENT & REACH MAXIMIZATION

6:30 PM: Instagram Reel using TRENDING AUDIO
- Check Instagram Reels "Trending" tab this morning
- Adapt popular format to café context
- Example: "POV: You discover the perfect workspace in paradise"
- Hook in first 3 seconds critical
9 PM: Carousel post - "5 Reasons Remote Workers Love Fika"
- Already created Sunday, but schedule variation this week:
- Maybe: "5 Things You Didn't Know About Swedish Coffee"
- Or: "Morning Routine at Fika: Behind the Scenes"
Stories: Full daily rotation (5+ slides)

Friday - WEEKEND HYPE BUILDING

7 PM: Instagram Reel - "Friday Fika Vibes"
- Show café filling with happy customers
- Transition to rooftop sunset
- Shift from work mode to chill mode
- Upbeat trending audio
5 PM: Facebook reminder about tonight's event + weekend specials
Stories: Event countdown, behind-the-scenes prep, customer moments
Host Friday event, FILM EVERYTHING for content

Weekend - CURATED PRESENCE

Saturday: 5-7 Stories, 1 feed post (event recap OR customer UGC)
Sunday: 5-7 Stories, 1 carousel OR Reel
End-of-week contest: Announce winner Monday morning in Stories
Analytics review: What worked? What flopped? Adjust next week accordingly

Week 2 Targets:

Post 5 Reels total
3-4 feed posts
50+ Stories
Reply to 100% of comments
Event attendance: 5-10 people minimum

WEEK 3: USER-GENERATED CONTENT & INFLUENCER SEEDING

Focus: Turn customers into content creators and identify potential brand ambassadors

Monday - LAUNCH UGC CHALLENGE 2.0

Instagram Reel: Announce "Best Workspace Setup Contest"
- "Show us YOUR setup at Fika this week"
- Tag @fikalanta + #FikaBakeryLanta
- Winner gets: Free week coworking pass (500-700 baht value)
- Post at 6:30 PM
Create WiFi Password Sign Enhancement:
- New sign: "📶 WiFi: FikaBakery / Password: [password]"
- Add: "📸 Share your Fika moment! Tag @fikalanta for a chance to be featured"
- Place on every table
Daily routine: Continue Monday content pattern from Week 2

Tuesday-Thursday - MICRO-INFLUENCER OUTREACH

Identify 10 Local Micro-Influencers:
- Search Instagram: #KoLanta #DigitalNomadThailand #ThailandTravel
- Look for: 1,000-50,000 followers, active engagement, recent Ko Lanta posts
- Check: Food bloggers, lifestyle creators, travel content makers
- Save their profiles to DM list

Outreach Message Template:

Hey [Name]! 👋 Love your Ko Lanta content! We just opened Fika Bakery
(Swedish café + coworking space) and would love to invite you for
complimentary Fika experience. No strings attached - just hoping you'll
enjoy authentic Swedish coffee & pastries! Our rooftop might be perfect
for your content 😊 Let me know if you're interested!

Send to 5 influencers Tuesday, 5 Wednesday
Track responses, schedule visits

Continue daily posting schedule:
- Tuesday: Behind-scenes Reel + food photo post
- Wednesday: Community-focused Reel + Stories Q&A
- Thursday: Trending audio Reel + carousel post

Friday - INFLUENCER WELCOME DAY

Host any influencers who accepted invitation
Give them best spots for photos (rooftop at 4-6 PM golden hour)
Explain what makes you special (don't script their content)
Film B-roll of them enjoying space for YOUR content
Ask for honest feedback, not forced promotion
Regular Friday content: Vibes Reel + event post + Stories

Weekend - UGC AGGREGATION

Saturday: Monitor all tags/mentions obsessively
- Check: @fikalanta tags, #FikaBakeryLanta, location tags
- Save every customer post
- DM best ones: "Love this! Can we reshare on our feed?"
- Reshare 2-3 to Stories with big thanks
Sunday Carousel: "Customer Love Week"
- 5 slides showcasing best UGC from the week
- Credit every customer: "📸 @username"
- Caption: "This is why we Fika 💙 Thank you for sharing your moments!"

Week 3 Targets:

2-3 influencer visits scheduled
15+ customer posts with your tags
Reshare 5+ pieces of UGC
Event attendance: 10-15 people

WEEK 4: AMPLIFICATION & PAID TESTING

Focus: Start small paid promotion while maintaining organic momentum

Monday - ANALYTICS DEEP DIVE & CONTENT AUDIT

Review Instagram Insights:
- Which 3 Reels got highest reach?
- What time slots performed best?
- Which hashtags appeared in "top posts"?
- What Stories had highest completion rates?
Content Performance Ranking:
- Top 5 posts by engagement rate
- Top 3 posts by saves (indicates intent)
- Top 3 posts by shares (social proof)
- Identify patterns: What worked and WHY?
Strategy Adjustment:
- Double down on winning content types
- Kill what's not working
- Adjust posting times based on data
Regular Monday content: Motivation Reel + weekly announcement

Tuesday - FIRST PAID PROMOTION TEST

Select Best Performing Reel from Past 2 Weeks
- Choose one with highest reach + engagement
- Prefer workspace tour or customer testimonial Reel
Boost Reel - Small Test Budget:
- Budget: 500-1000 baht ($15-30 USD) for 7 days
- Goal: "More profile visits"
- Target audience:
  - Location: Currently in Ko Lanta OR planning trip to Krabi
  - Age: 25-45
  - Interests: Digital nomad, remote work, coworking, specialty coffee, Thailand travel
- Monitor daily, note cost per profile visit
Regular content continues: Behind-scenes Reel + food post

Wednesday - GOOGLE MY BUSINESS OPTIMIZATION

Claim/Optimize Google Business Profile:
- Complete all information
- Add 30+ photos (menu, interior, exterior, food, rooftop)
- Set accurate hours, including special hours
- Add attributes: "Free WiFi," "Outdoor seating," "Good for working"
- Post first Google update about your workspace
Encourage Google Reviews:
- Add to receipt: "Love Fika? Leave us a Google review!"
- Create QR code linking directly to review page
- Display at checkout
Regular content: Community Reel + Q&A Stories

Thursday - FACEBOOK EVENT SERIES LAUNCH

Create Recurring Event Series:
- "Digital Nomad Fridays" - Every Friday 4-7 PM
- "Tuesday Fika Talk" - Bi-weekly, Swedish culture education
- "Workspace Wednesday" - Monthly networking for remote workers
Promote first events across all channels:
- Instagram: Event announcements in feed + Stories
- Facebook: Detailed event pages with all info
- Groups: Share where permitted
- Email: If you've started collecting emails
Regular content: Trending Reel + carousel

Friday - EVENT EXECUTION & CONTENT CAPTURE

Host Event with CONTENT FOCUS:
- Assign someone to capture photos/video throughout
- Get customer permissions for photos
- Film short testimonials: "Why did you come tonight?"
- Capture atmosphere, connections, happy moments
Live Content:
- Instagram Stories: 10+ slides during event
- Facebook: Live video for 5-10 minutes
- Post Reel compilation next week
Regular Friday Vibes content

Weekend - WEEK RECAP & PLANNING

Saturday: Continue daily Stories + feed post
- Reshare any influencer posts that went live
- Feature customer UGC
Sunday - Week 4 Review:
- Paid ad results: Worth continuing?
- Event attendance: How many showed up?
- UGC volume: Increasing?
- Overall engagement trends

Week 4 Targets:

First paid promotion complete (analyze results)
Google Business optimized
Event series established (3+ events created)
20+ customer posts collected

🎯 MONTHS 2-3: MOMENTUM BUILDING (Weeks 5-12)

Key Focus Areas:

CONTENT CONSISTENCY

5 Reels per week (Monday, Tuesday, Wednesday, Thursday, Friday)
3-4 feed posts per week (photos, carousels)
Daily Stories (minimum 5 slides, target 7-10)
Weekend presence (lighter but consistent)

Content Mix Refinement:

30% Swedish Heritage & Fika Culture (educational, cultural storytelling)
30% Workspace Excellence (digital nomad focused, infrastructure proof)
20% Rooftop Garden Atmosphere (unique environment, lifestyle)
20% Community & Connection (customer features, events, UGC)

PAID ADVERTISING SCALE

Month 2 Budget: 5,000-8,000 baht ($150-250/month)
- Boost top 2-3 Reels weekly
- Test different audience segments
- A/B test ad copy and thumbnails
Month 3 Budget: 10,000-15,000 baht ($300-450/month)
- Scale winning audiences from Month 2
- Add Stories ads with link stickers to website
- Retarget profile visitors and engagers

Target Metrics:

Cost per profile visit: <10 baht (<$0.30 USD)
Profile visit to follower rate: 15-25%
Social-attributed customers: 5-10 per week

COMMUNITY BUILDING INTENSIFICATION

Facebook Group Growth:
- Launch "Fika Bakery Community" group
- Invite all customers
- Share exclusive offers, behind-scenes, insider tips
- Facilitate nomad connections
Event Frequency:
- Weekly: Digital Nomad Fridays
- Bi-weekly: Educational workshops (Swedish baking, latte art, productivity)
- Monthly: Larger networking events (30+ people target)
Partnership Development:
- Contact 5 hotels/hostels for referral partnerships
- Collaborate with local tour operators
- Cross-promote with non-competing businesses (dive shops, yoga studios)

INFLUENCER PARTNERSHIP FORMALIZATION

Identify 5 Top-Performing Ambassadors:
- From Month 1 outreach, who actually posted quality content?
- Whose audience engaged most?
Ambassador Program Launch:
- Offer: Free unlimited coffee for month in exchange for:
  - 2 Instagram posts
  - 4 Stories mentions
  - Honest testimonial video
- Choose creators whose values align with yours
- Build genuine relationships, not transactional arrangements

Monthly Analytics Review (End of Months 2 & 3):

Instagram follower growth rate (target: 300-500/month)
Average engagement rate (target: 4-5%)
Reel reach to non-followers (target: 20-30% of views)
UGC posts collected (target: 30+ per month)
Social-attributed customer visits (target: 50-100/month by Month 3)
Event attendance trends (target: Increasing participation each event)

🔥 MONTHS 4-6: DOMINANCE PHASE

Strategic Priorities:

HIGH SEASON PREPARATION (If approaching Nov-March)

Aggressive Content Production:
- 6-7 Reels per week
- Emphasize "book ahead" messaging
- Showcase busy, thriving atmosphere (social proof)
Paid Ad Budget Increase:
- 25,000-40,000 baht/month ($750-1,200)
- Target tourists researching Ko Lanta trips
- Geographic: Europe, Australia, North America
- Timing: 4-8 weeks before high season starts
Booking System Implementation:
- If not already: Online reservations for workspace
- Promote through social: "Book your spot before we're full"
- Create urgency: Limited daily capacity

LOW SEASON POSITIONING (If approaching May-Oct)

"When KoHub Closes" Campaign:
- Start March-April: "Where will you work May-October?"
- Emphasize year-round reliability
- Target: Digital nomads staying through rainy season
Long-Term Stay Packages:
- Monthly coworking memberships
- Promote heavily in nomad groups
- Content focus: Comfort during rainy season, consistent community
Local Community Depth:
- Stronger relationships with expats
- Position as THE local gathering spot
- Weather-proof your revenue through loyal regulars

CONTENT EVOLUTION

Advanced Reels Techniques:
- Multi-clip transitions (smoother, more professional)
- Text animations and effects
- More sophisticated storytelling (mini-documentaries)
Series Content:
- "Meet the Team" series (humanize your brand)
- "Customer Spotlight" recurring feature
- "Swedish Word of the Week" educational series
- "Remote Work Tips from Fika" value-add series

COLLABORATION & EXPANSION

Guest Takeovers:
- Let popular customers/influencers take over Stories for a day
- Fresh perspective, their audience sees your content
Joint Ventures:
- Partner with local businesses for bundled experiences
- "Work from Fika + Sunset Boat Tour" packages
- Cross-promotional Reels with complementary businesses

Month 6 Target Metrics:

5,000+ Instagram followers
4-5% average engagement rate
50+ social-attributed customers per week
25%+ of total business from social channels
Consistent 20-30 person event attendance

📊 MONTHS 7-12: SUSTAINABLE SYSTEMS

Systematization Goals:

TEAM CONTENT TRAINING

Train 2-3 Staff Members:
- How to capture daily content
- Story posting protocols
- Customer interaction best practices
- Photography basics
Content Calendar Standardization:
- Templates for recurring content types
- Batch creation workflows
- 2-week rolling calendar always planned ahead

AUTOMATION & EFFICIENCY

Scheduling Tools:
- Later.com or Hootsuite for post scheduling
- Plan week's content in 2-hour Sunday session
- Automated posting frees daily time
Response Templates:
- Common DM questions: Workspace info, prices, hours
- Save templates for quick responses
- Maintain personal touch while saving time

ADVANCED ANALYTICS & OPTIMIZATION

Monthly Business Review:
- Social media attribution percentage
- Revenue generated from Instagram vs Facebook
- Customer lifetime value by acquisition source
- ROI on paid advertising spend
Content Performance Database:
- Track every post's performance in spreadsheet
- Identify seasonal trends
- Predict what content types work when
- Continuously optimize based on data

CUSTOMER LOYALTY PROGRAM

Fika Rewards (Social-Integrated):
- Loyalty card: Buy 10, get 1 free
- BONUS stamp for: Instagram tag, Google review, friend referral
- Gamify social engagement
Ambassador Community:
- 10-15 super-fans who promote organically
- Exclusive perks: Free drinks, early event access
- Monthly appreciation gathering

Year 1 Final Targets:

10,000+ Instagram followers
5%+ engagement rate maintained
100+ weekly social-attributed customers
25-30% of business from social media
Self-sustaining content system (doesn't rely solely on owner)
Established as #1 Ko Lanta café social presence

🚨 CRITICAL SUCCESS FACTORS

NON-NEGOTIABLES (Do These or Fail):

CONSISTENCY > PERFECTION
- Post EVERY DAY for first 90 days minimum
- Better to post decent content daily than perfect content sporadically
- Algorithm rewards consistency above all else
ENGAGE LIKE YOUR BUSINESS DEPENDS ON IT (Because It Does)
- Reply to EVERY comment within 2 hours
- Respond to EVERY DM within 1 hour during business hours
- Like/comment on 20 local accounts daily
- Social media is SOCIAL - be a human, not a broadcast channel
MEASURE WHAT MATTERS
- Ask EVERY new customer: "How did you hear about us?"
- Track this data religiously
- If you can't prove social media drives customers, you can't justify the effort
- Adjust strategy based on actual business results, not vanity metrics
CAPTURE EVERYTHING
- Always have phone charged and accessible
- Every beautiful plate = potential content
- Every happy customer = potential testimonial
- Perfect moments happen spontaneously - be ready
PRIORITIZE REELS ABOVE ALL ELSE
- Instagram favors Reels 3-5x over photos
- If you only have 30 minutes for content: Make a Reel
- Reels reach non-followers = discovery = new customers
- Photos are great, but Reels are the growth engine

COMMON PITFALLS TO AVOID:

❌ Posting inconsistently - "I'll post when I have time" = Algorithm death ✅ Solution: Batch create content, schedule ahead, make it routine

❌ Ignoring comments/DMs - Kills engagement, signals algorithm you're inactive ✅ Solution: Set phone alerts, check 4x daily minimum, respond FAST

❌ Copying competitors exactly - You'll be lost in noise ✅ Solution: Observe what works but filter through YOUR unique advantages

❌ Only posting promotional content - "Come buy from us!" = Unfollow ✅ Solution: 80% value/entertainment, 20% promotion

❌ Neglecting Facebook for only Instagram - You miss half your audience ✅ Solution: 70% effort Instagram, 30% Facebook, but do BOTH

❌ Buying followers/engagement - Algorithm detects and shadowbans ✅ Solution: Organic growth only, it's slower but sustainable

❌ Giving up after 2-3 weeks - Social media is marathon, not sprint ✅ Solution: Commit to 90 days minimum before judging results

💰 BUDGET BREAKDOWN

Year 1 Investment Plan:

Months 1-3: Foundation Phase

Paid Ads: 15,000-25,000 baht total ($450-750)
Tools/Software: 2,000-3,000 baht ($60-90)
- Canva Pro: 400 baht/month
- Later or Hootsuite: 600 baht/month
Props/Styling: 3,000-5,000 baht one-time ($90-150)
- Photo backdrop materials
- Table styling props
- Signage with hashtags
Contests/Giveaways: 5,000-8,000 baht ($150-250)
- Gift cards for winners
- Free coworking passes

Q1 Total: 25,000-41,000 baht ($750-1,230)

Months 4-6: Growth Phase

Paid Ads: 60,000-90,000 baht ($1,800-2,700)
Tools/Software: 6,000 baht ($180)
Influencer Partnerships: 10,000-15,000 baht ($300-450)
- Comp meals/drinks for content
Events: 8,000-12,000 baht ($250-360)
- Special event supplies, promotions

Q2 Total: 84,000-123,000 baht ($2,530-3,690)

Months 7-12: Scale Phase

Paid Ads: 120,000-180,000 baht ($3,600-5,400)
Tools/Software: 12,000 baht ($360)
Team Training: 5,000-8,000 baht ($150-250)
- Photography workshop for staff
Advanced Tools: 8,000-12,000 baht ($250-360)
- Better camera/lens if needed
- Lighting equipment

H2 Total: 145,000-212,000 baht ($4,360-6,370)

YEAR 1 GRAND TOTAL: 254,000-376,000 baht ($7,640-11,290)

Expected ROI:

Target: 25-30% of business from social media
If average customer spends 200 baht
If you get 100 social customers/week by Month 12
Weekly social revenue: 20,000 baht
Monthly social revenue: 80,000 baht
Annual social revenue: ~960,000 baht

ROI: 960,000 revenue / 376,000 investment = 2.55x return (And that's conservative - doesn't count word-of-mouth multiplier from social presence)

🎯 IMMEDIATE ACTION CHECKLIST

THIS WEEK (Before anything else):

Monday:

Read this entire plan thoroughly (check!)
Clear 3 hours on your calendar for Day 1 execution
Charge phone, clear storage for 100+ photos
Review Instagram/Facebook current state

Tuesday:

Execute Week 1, Day 1 tasks (profile optimization + photo shoot + groups)
Evening: Review what you accomplished, adjust tomorrow's time

Wednesday:

Execute Week 1, Day 2 tasks (Highlights + first Reel + first posts)
Monitor responses obsessively, engage immediately

Thursday:

Execute Week 1, Day 3 tasks (backdrop + contest + second Reel)
Start feeling momentum building

Friday:

Execute Week 1, Day 4 tasks (Stories routine + engagement system)
Celebrate making it through first hard push!

Weekend:

Execute Week 1, Days 5-7 (event + community + weekend content)
Review entire week's performance
Plan Week 2 based on what you learned

Success Indicators After Week 1:

✅ Profiles look professional and complete ✅ 3 Reels posted and gaining traction ✅ 50+ Stories created (across 7 days) ✅ 10+ Facebook Groups joined ✅ Contest launched with first entries ✅ You're exhausted but excited ✅ First few Instagram-attributed customers walked in

🔥 FINAL MOTIVATION

You have EVERY advantage:

✨ 6-month monopoly when KoHub closes - They literally shut down, you stay open ⚡ 3Gbit fiber + WiFi EVERYWHERE - Dedicated access points on ALL floors + rooftop bar, digital nomad DREAM 🇸🇪 Authentic Swedish culture - Zero competition, built-in Scandinavian tourist appeal 🌿 Rooftop garden bar - Full WiFi coverage, dining & drinks, Instagram-worthy, no one else has this 🍽️ Two full kitchens - Breakfast through dinner + private events & catering capacity ☕ Real Fika tradition - Cultural depth, not just another café 🏝️ Ko Lanta market timing - Underserved, growing, perfect for early mover

Your competition is WEAK on social media:

KoHub: Seasonal operation, limited year-round presence
Other cafés: Generic photos, inconsistent posting, no strategy
Nobody: Owns the Swedish angle
Nobody: Markets workspace infrastructure properly
Nobody: Has built real community online

This is your moment to DOMINATE.

The plan is here. The strategy is proven. The market is ready.

Now execute like your dream depends on it.

Because it does.

📞 SUPPORT & RESOURCES

When You Need Help:

Instagram Inspiration Accounts to Study:

@kopilanta (local café doing some things right)
@nomadlist (digital nomad content mastery)
@bluebottlecoffee (coffee shop content excellence)
@nordicfoodsandliving (Swedish food aesthetic)

Learning Resources:

Later.com Blog - Instagram strategy updates
Instagram @creators account - Official platform tips
Hootsuite Social Trends Reports - Free annual research
Your own analytics - Best teacher of what works for YOU

Tools Worth Using:

Canva (graphic design) - Pro version worth it
CapCut (video editing) - Free, powerful
Later or Hootsuite (scheduling) - Saves massive time
Google Analytics (website tracking) - Free, essential

Questions? Stuck? Unsure?

Remember these principles:

When in doubt, post anyway (done > perfect)
If something bombs, learn and move on (data not failure)
Copy what works for others, add your unique spin
Engage more than you post (community > broadcast)
Track business results, not just likes (money matters)

🚀 NOW GO BUILD SOMETHING LEGENDARY

Week 1 starts NOW. No more planning. No more "I'll start Monday." TODAY is Day 1.

Your competition is sleeping. Your customers are searching Instagram right now. Your 6-month opportunity window is ticking.

FUCKING. GO. 🔥

Last Updated: October 2025 Next Review: After Week 1, then monthly Success Metric: 25-30% business from social by Month 12 Mission Status: ACTIVE - EXECUTE NOW

Raw

03-menu.md

🌴 FIKA BAKERY - Complete Menu 🇸🇪

EST. 2024

⏰ OPERATING HOURS

7:30 AM - 11:00 PM Daily 🚫 CLOSED SUNDAYS

📍 Two Full Kitchens - Full cooking capacity for our complete menu 🌿 Rooftop Garden Bar - Drinks and dining with a view ⚡ 3Gbit Fiber + WiFi Everywhere - Dedicated access points on ALL floors including rooftop ⭐ Signature Item: Fika Club Sandwich - You MUST try this! 🎉 Private Events & Catering Available - Perfect for groups, parties, corporate events

🍰 SHAREABLE SWEETS

Classic Swedish Treats

Love Mums 💕 - 50฿ Swedish heart-shaped pastries

Raspberry Cave - 25฿ Fruity raspberry delight

Oat Cookie Chocolate - 25฿ Chocolatey oat goodness

Small Cookie - 10฿ Perfect bite-sized treat

Chocolate Truffle 🍫 - 35฿ Sea salty taste - rich and indulgent

Premium Sweets

Delicato 🍫 - 75฿ Chocolate ball - traditional Swedish fika essential

Carrot Cake 🥕 - 60฿ Moist and flavorful

Biskvi - 60฿ Available in three flavors:

Chocolate
Orange
Pear

🥐 SWEDISH SPECIALTY

Vacuum Cleaner (Dammsugare) 🇸🇪 - 85฿ A Swedish marzipan roll with chocolate & buttery rum filling The iconic green Swedish classic!

🥖 BRAID (Fläta)

One Piece - 45฿ Full Braid - 195฿

Choose from fillings such as cinnamon, cardamom, white chocolate & raspberry, or saffron with vanilla - fillings vary from day to day

🧇 BIGGER BITES

Crispy Swedish Waffle 🧇 - 125฿ Served with sweet raspberry jam & fluffy cream Classic Swedish breakfast/fika staple

Gooey Chocolate Cake (Kladdkaka) 🍫 - 115฿ A rich Swedish classic topped with soft whipped cream The BEST chocolate cake you'll ever have

Crispy Apple Pie 🥧 - 125฿ (eat alone or share with your friend) Warm and comforting, served with whipped cream

Warm Vanilla Cake - 95฿ Soft vanilla cake with a creamy center, served warm with whipped cream

Crème Brûlée - 95฿ Classic French custard with a crisp caramelized sugar top

🍽️ À LA CARTE MENU

Quiches & Salads

Chicken & Feta Cheese Quiche - 175฿ Homemade quiche • Fresh salad • Greek flavours

Broccoli Quiche 🥦 - 155฿ Creamy broccoli filling • Roasted sunflower seeds • Served with garden salad

Chicken Pesto Salad 🥗 - 240฿ Grilled chicken • Garden vegetables • Croutons • Parmesan • Pesto dressing

Roasted Mediterranean Vegetable Salad 🌱 - 220฿ Oven-roasted veggies • Dijon vinaigrette • Toasted sunflower seeds

Hearty Mains

Swedish Meatballs (Köttbullar) 🇸🇪 - 310฿ Mashed potatoes • Cream sauce • Cranberries • Pickled cucumber THE Swedish classic you came here for!

Lasagna 🍝 - 275฿ Slow-cooked Bolognese • Layers of pasta & béchamel • Oven-baked perfection

Pasta Bolognese 🍝 - 245฿ Rich tomato-meat sauce • Parmesan • Tagliatelle

Burgers & Sandwiches

⭐ Fika Club Sandwich (SIGNATURE!) 🥪 - 295฿ Chicken red curry twist • Pickled onion • Salad • Crispy onions • Fries THIS IS OUR SIGNATURE DISH - ABSOLUTELY MUST TRY!

Smash Burger 🍔 - 310฿ Juicy beef patty • Bacon onion jam • Fika burger sauce • Cheddar cheese • Fries

Soups

Tomato Soup with Focaccia 🍅 - 165฿ Creamy roasted tomato • Olive oil • Warm focaccia bread

🥪 SANDWICH DISPLAY

Homemade Swedish Bread (Tekaka)

Meatball & Beetroot Salad Sandwich 🇸🇪 - 165฿ Salad • Classic Swedish combo • Creamy beetroot

Ham & Cheese Sandwich 🧀 - 135฿ Salad • Salted ham • Cheese • Tomato • Cucumber

Cheese & Cucumber Sandwich 🥒 - 95฿ Salad • Cheese • Crunchy cucumber

Egg & Mayonnaise Sandwich 🥚 - 125฿ Salad • Boiled egg • Mayonnaise • Cucumber

🔥 GRILLED SANDWICHES (TOASTS)

Cheese & Dijon Toast 🧀 - 135฿ Tomato • Dijon mustard • Melted cheese • Served warm

Salami & Red Pesto Toast 🥖 - 135฿ Salami • Red pesto • Tomato • Onion • Melted cheese • Served warm

🍽️ DINNER BUFFET - ALL YOU CAN EAT

345฿ per person

Swedish classics served Monday to Saturday 18:00 - 20:30

Includes salad, main course, and dessert

Experience authentic Swedish home cooking buffet-style! Selection changes daily featuring traditional Swedish favorites

🍺 DRINKS MENU

(Coming soon - ask staff for current beverage selection)

Available:

Coffee & Tea (Swedish-style fika coffee!)
Fresh Juices
Soft Drinks
Rooftop Garden Bar specialties

💡 FIKA FUN FACTS

What is FIKA? ☕ Fika is a Swedish tradition - a coffee break with pastries and friends. It's not just about the food, it's about taking time to connect and enjoy life's simple pleasures.

Must-Try Swedish Items:

🥪 Fika Club Sandwich - Our signature dish!
🇸🇪 Swedish Meatballs - The classic everyone loves
🍫 Gooey Chocolate Cake (Kladdkaka) - Sweden's best chocolate cake
🥐 Dammsugare - The iconic green marzipan roll
🧇 Swedish Waffle - Breakfast perfection
🍝 Dinner Buffet - Authentic Swedish home cooking experience

📱 SOCIAL MEDIA READY

Perfect for sharing:

Tag us @fikabakery when you post your food! 📸
Share your #FikaExperience
Try our signature Club Sandwich and tell the world! 🥪
Rooftop bar sunset photos are 🔥

🎉 PRIVATE EVENTS & CATERING

Host Your Event at Fika!

Perfect For:

🎂 Birthday parties & celebrations
💼 Corporate events & team meetings
👥 Digital nomad meetups & networking
🎓 Workshops & training sessions
🥂 Private dinners & group gatherings
🎊 Special occasions

Our Facilities:

Two Full Kitchens - Full catering capacity
Rooftop Garden Bar - Stunning views, full WiFi coverage
Multiple Seating Areas - Indoor AC + outdoor rooftop options
3Gbit Fiber WiFi - Dedicated access points on ALL floors
Flexible Capacity - Small groups to larger events

Catering Options:

Swedish buffet menu
Custom menu planning
Full-day events (breakfast through dinner)
Beverage packages
Signature Fika Club Sandwich platters

📞 Contact us for private event inquiries & custom catering quotes! DM us on Instagram @fikalanta or WhatsApp for availability

🌟 WHY CHOOSE FIKA BAKERY?

✅ Two Full Kitchens - Professional cooking capacity ✅ All-Day Dining - Breakfast through dinner (7:30 AM - 11:00 PM) ✅ Rooftop Garden Bar - Elevated dining experience with full WiFi ✅ 3Gbit Fiber Internet - WiFi access points on EVERY floor including rooftop ✅ Authentic Swedish - Real recipes, real tradition ✅ Made Fresh Daily - Quality you can taste ✅ Dinner Buffet - All-you-can-eat Swedish classics ✅ Private Events & Catering - Perfect venue for your special occasion

FIKA BAKERY 🌴🇸🇪 Where Swedish tradition meets tropical paradise

Closed Sundays - Because even Vikings need rest!

Raw

04-social-copy-3gbit-internet.md

🔥 KILLER SOCIAL MEDIA COPY - 3GBIT FIBER ADVANTAGE

How to Talk About Your 3Gbit Internet Without Sounding Boring AF

Your 3Gbit fiber internet across 3 separate connections is INSANE and no one else on Ko Lanta can compete. But most businesses would fuck this up by being technical and boring. Here's how to make it IRRESISTIBLE.

🎯 THE GOLDEN RULE

Don't say: "We have 3Gbit fiber internet distributed across 3 redundant connections" Do say: "Your video call won't drop. Ever. Even when the island loses power, we keep going."

BENEFITS > FEATURES

Digital nomads don't care about "3Gbit" - they care about:

✅ Never missing a client call
✅ Uploading 4K videos without waiting
✅ Not competing with 20 other people for bandwidth
✅ Reliability when deadlines matter
✅ Working seamlessly while others struggle

📱 INSTAGRAM REEL HOOKS (First 3 seconds)

Option 1: Problem/Solution Hook

Text overlay: "When your hotel WiFi drops during your client call..." [Cut to person working peacefully at Fika] Text: "This is why digital nomads choose Fika"

Option 2: Shocking Stat Hook

Text overlay: "3000 Mbps. On an island. 🤯" [Show speed test results] Text: "Welcome to Fika Bakery, Ko Lanta"

Option 3: Comparison Hook

Text overlay: "Other cafés: 'Sorry, WiFi is slow today 🙃'" [Cut to Fika] Text: "Fika: 3Gbit fiber. 3 separate lines. Never goes down."

Option 4: Direct Promise Hook

Text: "What if I told you there's a café where..."

Your Zoom calls are crystal clear
You can upload 1GB files in 3 minutes
50 people can work simultaneously
The internet literally never drops

Text: "Welcome to Fika 🇸🇪⚡"

Option 5: FOMO Hook

Text: "Digital nomads are hiding this spot from you..." [Show speed test + happy workers] Text: "3Gbit fiber • 3 connections • Zero downtime"

📝 INSTAGRAM CAPTIONS (Copy/Paste Ready)

Caption 1: Technical Flex (But Make It Sexy)

⚡ INTERNET THAT DOESN'T QUIT ⚡

While other cafés share 1 connection between 50 people...
We run 3 separate fiber lines. 3+ Gbit total capacity.

What does that mean for you?
• Crystal-clear Zoom calls (multiple, simultaneously)
• Upload your 4K content while sipping your latte
• Never hear "sorry, WiFi is slow today"
• When island internet fails, we keep running

Enterprise-grade infrastructure. Island paradise vibes.
That's the Fika difference. 🇸🇪☕

Open year-round | AC workspace | Rooftop garden
📍 Ko Lanta

#DigitalNomad #RemoteWork #KoLanta #CoworkingSpace #FiberInternet #WorkFromParadise #ThailandNomads #LaptopLifestyle #RemoteOffice

Caption 2: Storytelling Approach

"My hotel WiFi dropped 4 times during ONE client call yesterday."

We hear this story every week.

That's why we built Fika different:
→ 3 independent fiber connections
→ 3+ Gbit total bandwidth
→ Backup power systems
→ Load-balanced across all connections

When one line has issues? The other 2 keep you online.
When the island has power cuts? We have you covered.
When you have a deadline? We don't let you down.

This is what "reliable workspace" actually means.

Come see the difference. First coffee's on us. ☕⚡

#KoLanta #DigitalNomadLife #RemoteWork #CoworkingThailand #WorkFromAnywhere

Caption 3: Benefit-Focused Flex

✨ WHAT YOU CAN DO AT FIKA ✨

Because we have 3Gbit fiber across 3 lines:

✓ Host your video podcast without lag
✓ Upload 1GB files in 3 minutes
✓ Run your entire team's calls simultaneously
✓ Download 4K stock footage instantly
✓ Never wait for anything to load
✓ Work confidently during Thai rainy season

Other spaces: "WiFi might be slow, sorry 🤷"
Fika: "Upload speeds faster than most home offices 💪"

This is infrastructure done right.
This is where serious remote workers come.
This is Fika. 🇸🇪

📍 Ko Lanta | Open 365 days | AC + Rooftop workspace

#RemoteWork #DigitalNomad #KoLanta #ThailandTravel #CoworkingLife #FiberInternet

Caption 4: Direct Competitor Comparison (Subtle)

🤔 WHERE WILL YOU WORK MAY - OCTOBER?

When the seasonal coworking spaces close...
When hotel WiFi can't handle your workload...
When "fast internet" means 10 Mbps on a good day...

Fika is here. Every. Single. Day.

3Gbit fiber internet (not shared with a hotel of 100 guests)
3 separate connections (when one fails, you don't notice)
3 years of reliable service (we're not going anywhere)

Year-round workspace. Swedish coffee. Rooftop garden.
The infrastructure you need. The atmosphere you want.

DM us about day passes and monthly memberships 💼☕

#KoLanta #DigitalNomad #RemoteWork #Coworking #ThailandNomads #WorkFromThailand

Caption 5: Social Proof + Specs

"Best internet I've found in all of Southeast Asia" - @nomadsteve

"Finally uploaded my client's video without waiting 3 hours" - @designwithjess

"Had 6 Zoom calls today, zero drops, zero lag" - @consultingdan

This is what 3Gbit fiber across 3 redundant connections gets you.
This is why digital nomads are choosing Fika.

Enterprise infrastructure 🤝 Island paradise vibes

Open now | Ko Lanta | Book your spot 👇

#DigitalNomadThailand #RemoteWork #KoLanta #CoworkingSpace #ThailandTravel

💬 FACEBOOK GROUP RESPONSES (Problem-Solving Copy)

When Someone Asks: "Where's the best WiFi in Ko Lanta?"

We're at Fika Bakery with 3Gbit fiber spread across 3 separate connections.

What that means practically:
• 1Gbit+ speeds consistently (not "up to" - actually get it)
• Never slows down when it's busy
• Literally never goes down (redundancy across 3 lines)
• Multiple people on video calls simultaneously, zero issues

We're year-round, AC workspace, rooftop garden. Day passes available, or grab a coffee and use the WiFi (honor system). Happy to answer questions!

📍 [Location]

When Someone Complains About Dropped Calls

Ugh, that's the worst! We built Fika specifically to solve this problem.

3 separate fiber connections (over 3Gbit total) means:
- If one line has issues, you're auto-balanced to the others
- We've literally never had a "no internet" day
- Multiple people can run HD video calls simultaneously

Backup power systems too, so island outages don't stop you.

Come try it out - if you mention this thread, first coffee's on us ☕

DM for directions!

When Someone Asks About Coworking During Low Season

We're open 365 days/year with the same infrastructure as high season:

✓ 3Gbit fiber (3 connections, enterprise-grade)
✓ Full AC workspace
✓ Backup power systems
✓ Rooftop + indoor seating
✓ Swedish coffee & pastries

May-October is actually our favorite time - fewer tourists, strong local community, same rock-solid internet. Monthly passes available with great rates.

DM for pricing! 📨

🎬 INSTAGRAM REELS SCRIPTS (15-30 seconds)

Reel 1: "The Speed Test" (15 sec)

Visual: Screen recording of speed test on phone Text overlays:

"Let's test the WiFi at this Ko Lanta café..."
[Speed test starts]
"Wait... 🤯"
[Results: 1200+ Mbps down, 800+ Mbps up]
"3Gbit fiber. 3 connections. This is Fika."

Audio: Trending "oh damn" reaction sound

Caption: "Not all island internet is slow 😎 3Gbit fiber across 3 connections = digital nomad heaven. #KoLanta #DigitalNomad #RemoteWork"

Reel 2: "The Zoom Call Test" (20 sec)

Scene 1 (3 sec): Other café, person frustrated, "Can you hear me? You're breaking up..." Scene 2 (2 sec): Person walks into Fika Scene 3 (10 sec): Same person on crystal-clear video call, smiling, professional Scene 4 (5 sec): Show 4-5 other people also on video calls simultaneously Text overlay: "When you need WiFi that actually works"

Final frame text: "3Gbit • 3 connections • Never drops Fika Bakery Ko Lanta"

Audio: Calm, professional-vibes trending sound

Reel 3: "The Upload Test" (20 sec)

Visual: Time-lapse of exporting and uploading a large video file Text overlays (appearing every 3 seconds):

"Exporting 5GB video..."
"Uploading to client..."
"100% in 4 minutes 🤯"
"At Fika: 3Gbit fiber"
"Other cafés: Still loading..."

Final frame: "Work at the speed of fast internet Fika Bakery 🇸🇪⚡"

Audio: Upbeat productivity music

Reel 4: "The Redundancy Flex" (25 sec)

Voiceover script: "What if I told you there's a café in Ko Lanta with: [Show: Router 1] One fiber connection [Show: Router 2] Plus another fiber connection [Show: Router 3] Plus a THIRD fiber connection

[Show: Happy workers] So if one goes down... [Show: Speed test] You don't even notice.

[Show: Exterior] 3Gbit total. Zero downtime. [Text overlay] Welcome to Fika Bakery."

Audio: Your voice or text-to-speech

Reel 5: "The Digital Nomad Dream" (30 sec)

Scene breakdown:

0-3 sec: "What digital nomads actually need"
4-8 sec: Show person arriving, opening laptop
9-13 sec: Screen showing solid WiFi connection, speed test
14-18 sec: Show 5-6 people all working productively
19-23 sec: Show video call happening on laptop (clear, stable)
24-27 sec: Show person uploading files quickly
28-30 sec: Pan to rooftop garden with text "3Gbit fiber • 3 connections • Fika Bakery"

Audio: "Work From Paradise" trending sound or chill coffee shop vibes

Caption: "Reliable internet in paradise isn't a myth. It's Fika. 3Gbit fiber across 3 connections means you work, we handle everything else. ⚡🇸🇪 #DigitalNomadLife #KoLanta #RemoteWork"

🎨 CAROUSEL POST IDEAS

Carousel 1: "Why Our Internet Never Fails" (5 slides)

Slide 1 (Cover): "Why Fika's Internet Never Goes Down 🔥"

Slide 2: "Most cafés: 1 shared connection Result: Slow when busy, down when it fails"

Slide 3: "Fika: 3 separate fiber lines Total capacity: 3+ Gbit"

Slide 4: "Load-balanced automatically One fails? Other 2 keep you online. You don't even notice."

Slide 5: "Plus backup power systems Because island infrastructure is unpredictable. Your work isn't. 💪

Visit Fika → Never stress about WiFi again"

Carousel 2: "3Gbit vs Normal Island WiFi" (4 slides)

Slide 1: "Island WiFi vs Fika WiFi ⚔️"

Slide 2: "Typical Ko Lanta Café: • 100 Mbps connection (on a good day) • Shared with 40+ people • Drops during rain • No backup power"

Slide 3: "Fika Bakery: • 3000+ Mbps (3Gbit total) • Load-balanced across 3 lines • Triple redundancy • Backup power systems"

Slide 4: "The difference? You actually get work done.

Come experience infrastructure done right 🇸🇪⚡"

Carousel 3: "What You Can Do With 3Gbit" (6 slides)

Slide 1: "What 3Gbit Internet Actually Means 💡"

Slide 2: "Upload 1GB file = 3 minutes (vs 45 min elsewhere)"

Slide 3: "Host HD video call = flawless (vs choppy/frozen)"

Slide 4: "Download 4K footage = instant (vs 'go grab lunch')"

Slide 5: "Work with 50 others = no slowdown (vs unusable)"

Slide 6: "Miss a deadline from WiFi issues = NEVER This is why nomads choose Fika ⚡"

📣 FACEBOOK EVENT DESCRIPTIONS

Event: "Test Our 3Gbit Internet - Free Coworking Day"

🔥 PROVE IT TO YOURSELF 🔥

Everyone claims "fast WiFi" - we're inviting you to TEST ours.

THIS FRIDAY: Free Coworking Day
• Bring your laptop
• Run your own speed tests
• Compare to anywhere else on Ko Lanta
• Get work done on infrastructure that doesn't quit

What we're flexing:
→ 3Gbit fiber across 3 separate connections
→ 1000+ Mbps speeds you'll actually see
→ Multiple HD video calls simultaneously, zero lag
→ Upload gigabyte files in minutes, not hours

First 20 people get free coffee ☕
Plus: See our rooftop garden workspace

Challenge us. We're confident you'll stay.

RSVP below 👇

🏆 COMPARISON POSTS (Subtle Shade)

Instagram Post: "What 'Fast WiFi' Actually Means"

🤔 FAST WIFI - WHAT IT ACTUALLY MEANS

What most cafés mean:
"We have WiFi... sometimes it works?"

What hotels mean:
"10 Mbps shared with 100 guests"

What we mean:
"3 Gbit across 3 fiber connections, enterprise load balancing, 99.9% uptime, proven track record"

Not all "fast" is equal.
Not all workspaces are reliable.

Come see what infrastructure actually means 💪

[Image: Speed test showing 1200+ Mbps]

Fika Bakery | Ko Lanta | Open 365 days

💡 PRO TIPS FOR USING THIS COPY

DO:

✅ Mix technical specs with emotional benefits ✅ Show actual speed tests (social proof) ✅ Film multiple people working simultaneously ✅ Emphasize "never goes down" reliability ✅ Target pain points: dropped calls, slow uploads, busy times ✅ Use "3Gbit" and "3 connections" interchangeably for repetition

DON'T:

❌ Get too technical (load balancing, routing protocols, etc.) ❌ Just say "we have fast internet" - that's what everyone claims ❌ Forget to show the RESULTS (happy workers, successful calls) ❌ Ignore the emotional appeal (peace of mind, reliability, professionalism)

🎯 KEY MESSAGING FRAMEWORK

When talking about your internet, always hit these points:

THE SPEC: "3Gbit across 3 connections" or "3 separate fiber lines"
THE BENEFIT: "Never goes down" / "Crystal clear calls" / "Upload in minutes"
THE SOCIAL PROOF: Customer testimonials, speed tests, visual evidence
THE CTA: "Come test it yourself" / "DM for day passes" / "See you for Fika"

Example formula: "[SPEC] means [BENEFIT]. Don't take our word for it - [SOCIAL PROOF]. [CTA]."

"3Gbit fiber across 3 connections means your client calls never drop. Watch our latest Reel of 6 people on Zoom simultaneously - zero lag. Come see for yourself tomorrow ☕"

🔥 BONUS: RESPONSES TO COMMON QUESTIONS

Q: "How much does the WiFi cost?" A: "WiFi is free with any purchase! Day passes for workspace are [price]. Or just grab a coffee and enjoy - honor system ☕"

Q: "Is it really that fast?" A: "Come test it yourself! Bring your laptop, run a speed test, compare to anywhere else on Ko Lanta. We're confident you'll be impressed 💪"

Q: "What if lots of people are using it?" A: "That's why we have 3 separate fiber connections (3Gbit total). Load-balanced automatically. We've had 50+ people working simultaneously with zero slowdown."

Q: "Does it work during rainy season?" A: "Yep! Triple redundancy + backup power means we stay online when others don't. Come by during the next storm and see 😎"

🎬 FINAL THOUGHT

Your 3Gbit fiber internet isn't just a feature. It's your UNFAIR ADVANTAGE.

It's the reason digital nomads will choose you over everyone else. It's the reason they'll pay premium prices. It's the reason they'll recommend you to their friends. It's the reason they'll stay when KoHub closes.

Don't hide it. WEAPONIZE IT. 🔥

Every post. Every story. Every caption. Make sure they know: Fika = Enterprise infrastructure + Island paradise.

Now go dominate Ko Lanta! 🇸🇪⚡☕

Need more copy? Just ask. I've got hooks for days.

Raw

05-social-copy-wifi-events.md

🔥 SOCIAL MEDIA COPY - WiFi Coverage & Private Events

How to Flex Your TOTAL WiFi Coverage + Event Space

You've got WiFi EVERYWHERE (including rooftop bar!) and full event/catering capacity. Let's make sure every digital nomad and event planner on Ko Lanta knows it.

📶 WiFi EVERYWHERE Messaging

The Key Advantage:

Most cafés: "We have WiFi" (maybe works downstairs, dies on second floor, forget about outdoor) You: "Dedicated access points on EVERY floor + full rooftop bar coverage"

This is HUGE because digital nomads want flexibility - work inside when hot, move to rooftop for sunset, never lose connection.

📱 INSTAGRAM REEL HOOKS (WiFi Coverage)

Reel 1: "The WiFi Test Walk" (20 sec)

Scene 1 (3 sec): Start inside, show speed test: 1200 Mbps Scene 2 (4 sec): Walk up stairs, still connected, show device Scene 3 (4 sec): Reach second floor, run speed test: 1100 Mbps Scene 4 (4 sec): Walk to rooftop, dramatic reveal of view Scene 5 (5 sec): Run speed test on rooftop: 1000+ Mbps

Text overlays:

"Testing WiFi at Fika Bakery..."
"Ground floor: 1200 Mbps ✅"
"Second floor: 1100 Mbps ✅"
"Rooftop bar: 1000+ Mbps 🤯"
"3Gbit fiber + access points EVERYWHERE"

Audio: Trending exploration/adventure sound

Caption: "Work from ANYWHERE in the building. Yes, even the rooftop bar with sunset views 🌅 Dedicated access points on every floor = zero dead zones. #KoLanta #DigitalNomad #RemoteWork"

Reel 2: "Rooftop WiFi Flex" (15 sec)

Visual: Person working on laptop at rooftop bar, sunset backdrop Text overlays appearing:

"POV: Your coworker asked 'what's your office view?' 🌅"
"Full fiber WiFi coverage"
"Rooftop bar service"
"1000+ Mbps speeds"
"This is Fika Bakery Ko Lanta"

Audio: Chill/flex music

Caption: "Why choose between amazing internet and amazing views? At Fika, you get both. Full WiFi coverage from ground floor to rooftop bar. ⚡🌴 #WorkFromParadise #KoLanta #DigitalNomadLife"

Reel 3: "The Dead Zone Comparison" (18 sec)

Scene 1 (6 sec): Other café - person tries to work on second floor/patio Text: "Most cafés: 'WiFi only works downstairs' 😒" Show: Frustrated person, no signal bars

Scene 2 (12 sec): Fika - split screen showing different floors Text: "Fika: WiFi EVERYWHERE 🔥" Show:

Indoor workspace: Full WiFi
Second floor: Full WiFi
Rooftop bar: Full WiFi
Speed tests on all floors: 1000+ Mbps

Final frame: "3Gbit fiber + access points on EVERY floor = Work anywhere you want"

Audio: Upbeat "upgrade" vibe music

📝 INSTAGRAM CAPTIONS (WiFi Coverage)

Caption 1: Technical Flex

📶 ZERO DEAD ZONES 📶

Most Ko Lanta cafés:
"WiFi works... if you sit near the router"

Fika Bakery:
Dedicated access points on EVERY floor:
✅ Ground floor workspace
✅ Second floor seating
✅ Rooftop garden bar

3Gbit fiber backbone + strategic AP placement =
Work from anywhere in the building, full speed, zero drops.

Test it yourself:
• Upload 1GB file from the rooftop: 3-5 minutes ⚡
• Video call from the bar: Crystal clear 💻
• Download resources anywhere: Instant 🚀

Indoor AC or outdoor rooftop? Your choice.
WiFi doesn't care where you sit.

That's infrastructure done right. 🇸🇪

📍 Ko Lanta | Open 7:30 AM - 11:00 PM (Closed Sundays)

#DigitalNomad #KoLanta #RemoteWork #CoworkingSpace #WiFi #ThailandNomads

Caption 2: Lifestyle Approach

🌅 WORK FROM THE ROOFTOP. WITH FULL WIFI. 🌅

You shouldn't have to choose between:
- Fast, reliable internet
- Amazing atmosphere

At Fika, we wired the ENTIRE building.

Ground floor when you need AC?
→ 1000+ Mbps ✅

Rooftop bar when you want sunset views?
→ Still 1000+ Mbps ✅

Second floor meeting room?
→ Yep, 1000+ Mbps ✅

Dedicated WiFi access points on every single floor.
3Gbit fiber backbone ensuring no slowdowns.

Come for the Swedish coffee ☕
Stay for the infrastructure that actually works 💪

This is what "flexible workspace" really means.

📍 Ko Lanta | 7:30 AM - 11:00 PM daily (Closed Sundays)

#RemoteWork #DigitalNomadLife #KoLanta #WorkFromAnywhere #CoworkingThailand

Caption 3: Problem/Solution

"I love their rooftop, but the WiFi doesn't reach up there"

How many times have you heard this on Ko Lanta? 😤

We built Fika to solve exactly this problem:

🏗️ Dedicated access point on ground floor
🏗️ Dedicated access point on second floor
🏗️ Dedicated access point on rooftop

Connected to 3Gbit fiber infrastructure.
Load-balanced. Redundant. Bulletproof.

The result?
📱 Work from AC comfort inside
📱 Move to rooftop for sunset
📱 Never disconnect
📱 Never slow down
📱 Never choose between views and WiFi

Test it for yourself. We're confident you'll be impressed.

First coffee on us if you can find a dead zone 😎
(Spoiler: You won't)

#KoLanta #DigitalNomad #RemoteWork #WiFi #ThailandTravel

🎉 PRIVATE EVENTS & CATERING CONTENT

The Key Messaging:

Two full kitchens = serious catering capacity
Rooftop bar = unique venue
WiFi everywhere = perfect for corporate/digital nomad events
Flexible space = small birthday to large company event

📱 INSTAGRAM REEL IDEAS (Private Events)

Reel 1: "Event Space Showcase" (25 sec)

Script: 0-3 sec: "Planning an event on Ko Lanta? Check this out..." 4-8 sec: Show empty rooftop bar at sunset (beautiful, spacious) 9-13 sec: Show indoor space set up for event 14-18 sec: Show kitchen prep (two kitchens, serious setup) 19-22 sec: Show example setup (table settings, food) 23-25 sec: Contact info overlay

Text overlays:

"Private events at Fika"
"Rooftop bar with sunset views"
"Two full kitchens for catering"
"WiFi everywhere for corporate events"
"DM us for availability"

Audio: Elegant event planning music

Reel 2: "Event Types Montage" (20 sec)

Quick cuts showing different event setups:

Birthday celebration setup (3 sec)
Corporate meeting with laptops + WiFi (3 sec)
Digital nomad meetup networking (3 sec)
Dinner party on rooftop (3 sec)
Workshop/training setup (3 sec)
Celebration toast closeup (5 sec)

Text: "Host your next event at Fika 🎉"

Final frame: "Birthdays • Corporate Events • Meetups • Private Dinners DM for custom quotes"

📝 INSTAGRAM CAPTIONS (Private Events)

Caption 1: Full Details

🎉 HOST YOUR EVENT AT FIKA 🎉

Planning a birthday? Corporate retreat? Digital nomad meetup?

We've got you covered:

📍 **Rooftop Garden Bar**
- Stunning sunset views 🌅
- Full WiFi coverage (1000+ Mbps)
- Tropical atmosphere
- Bar service available

🍽️ **Two Full Kitchens**
- Serious catering capacity
- Custom menu planning
- Swedish buffet options
- Breakfast through dinner service

💻 **Tech-Ready Venue**
- 3Gbit fiber throughout building
- Perfect for corporate events
- Video conferencing ready
- Dedicated access points everywhere

🎊 **Perfect For:**
✓ Birthday parties & celebrations
✓ Corporate events & team meetings
✓ Digital nomad networking
✓ Workshops & training sessions
✓ Private dinners & group gatherings
✓ Any special occasion

**Flexible capacity** - Small intimate groups to larger events

📲 DM us for:
• Availability
• Custom catering quotes
• Space rental details
• Menu planning

Make your Ko Lanta event unforgettable 💫

#KoLanta #PrivateEvents #EventVenue #CorporateEvents #DigitalNomadMeetup #KohLanta #ThailandEvents

Caption 2: Corporate Event Focus

💼 CORPORATE EVENTS + TEAM RETREATS 💼

Your team deserves better than a hotel conference room.

Host your next:
- Team meeting
- Strategic planning session
- Workshop or training
- Company retreat
- Client presentation

At a venue that actually works:

⚡ **Infrastructure**
3Gbit fiber + WiFi on every floor
Video conferencing ready
No bandwidth issues with 50+ people

🌿 **Environment**
Rooftop garden bar with views
Indoor AC workspace
Tropical but professional

🍽️ **Catering**
Two full kitchens
Custom menus
Coffee breaks to full meals
Swedish & international options

📊 **Your Agenda, Your Way**
Full-day events supported
Breakfast through dinner
Flexible space configuration
Professional yet relaxed atmosphere

This is how remote companies should meet.

📩 DM for corporate event packages & availability

#CorporateEvent #TeamRetreat #BusinessMeeting #KoLanta #RemoteTeam #DigitalNomad

Caption 3: Birthday/Celebration Focus

🎂 BIRTHDAYS ON ISLAND TIME 🎂

Celebrating on Ko Lanta?
Make it memorable at Fika.

✨ **Rooftop Bar Setup**
- Sunset backdrop for your party 🌅
- Private or semi-private booking
- Cocktails & drinks available
- Instagram-worthy setting

🎉 **Custom Catering**
- Swedish specialties
- International menu
- Birthday cake & desserts
- Full meal service available

🎶 **Your Vibe**
- Intimate gatherings
- Bigger celebrations
- Casual or elegant
- Your music, your style

📸 **Make It Memorable**
Every corner of Fika is photo-ready.
Your guests will love the aesthetic.
Sunset photos from rooftop = legendary.

🎁 **Group Packages Available**
DM us for pricing on:
- Food & beverage packages
- Space rental
- Custom menu planning
- Decoration assistance

Make your Ko Lanta birthday unforgettable 💫

📲 DM for availability & quotes

#BirthdayParty #KoLanta #Celebration #EventVenue #ThailandParty #IslandBirthday

💬 FACEBOOK GROUP POSTS (Events & WiFi)

Post 1: Event Venue Announcement

🎉 ATTENTION KO LANTA EVENT PLANNERS 🎉

Need a venue for your next meetup, birthday, workshop, or corporate event?

Fika Bakery now offers private event space + full catering!

What we offer:
📍 Rooftop garden bar with sunset views
🍽️ Two full kitchens for custom catering
⚡ 3Gbit fiber WiFi throughout (yes, even on the rooftop!)
🏠 Flexible capacity - small to large groups
🍰 Swedish & international menu options

Perfect for:
- Digital nomad meetups & networking
- Birthday parties & celebrations
- Corporate retreats & team meetings
- Workshops & training sessions
- Private dinners & group gatherings

📩 DM us on Instagram @fikalanta or comment below for availability & custom quotes!

Let's make your Ko Lanta event special 💫

Post 2: WiFi Coverage Announcement (Helpful, Not Promotional)

For remote workers asking about reliable WiFi on Ko Lanta:

Fika Bakery has dedicated access points on EVERY floor, including our rooftop bar.

What that means:
- Work from AC comfort inside? Full 1Gbit+ speeds ✅
- Move to rooftop for sunset? Still full speeds ✅
- Host video calls from anywhere? Crystal clear ✅

3Gbit fiber backbone + strategic access point placement = zero dead zones.

Come test it yourself! 7:30 AM - 11:00 PM daily (closed Sundays)

Happy to answer questions about workspace, day passes, or monthly memberships 💻☕

🎬 FACEBOOK EVENT IDEAS

Event 1: "Test Our Rooftop WiFi - Sunset Coworking"

🌅 SUNSET COWORKING + ROOFTOP WiFi TEST 🌅

Think you can't get 1Gbit+ speeds from a rooftop bar?
Think again.

THIS FRIDAY 5-8 PM

Join us to:
✓ Test our rooftop WiFi (bring your speed test app!)
✓ Work with sunset views 🌅
✓ Meet other digital nomads
✓ Try our signature Fika Club Sandwich
✓ Experience WiFi coverage on all 3 floors

Challenge accepted:
We're confident you'll see 1000+ Mbps even on the rooftop.

First 15 people get:
- Free coffee/tea
- 10% off food orders

Come prove to yourself that infrastructure and views aren't mutually exclusive 💪

RSVP below! See you on the rooftop 🇸🇪⚡

Event 2: "Private Event Showcase Evening"

🎉 PRIVATE EVENT VENUE SHOWCASE 🎉

Planning an event on Ko Lanta?
Want to see our space before booking?

JOIN US TUESDAY 6-8 PM

Casual open house to:
✓ Tour our rooftop garden bar
✓ See our two full kitchens
✓ Test the WiFi infrastructure
✓ Discuss your event needs
✓ Sample our catering menu
✓ Get custom quotes on the spot

Perfect if you're planning:
- Corporate events or team retreats
- Birthday parties & celebrations
- Digital nomad meetups
- Workshops or training sessions
- Private dinners & gatherings

Light refreshments provided 🍰☕

No obligation - just come see what we can offer!

RSVP below or DM us with questions 📩

🎯 KEY MESSAGING FRAMEWORK

WiFi Coverage Message:

Formula: "[LOCATION] + [SPEED] + [BENEFIT]"

Examples:

"Rooftop bar: 1000+ Mbps speeds = Work with sunset views"
"Every floor: Dedicated access points = No dead zones anywhere"
"3Gbit backbone: Full coverage = Choose your workspace freely"

Private Events Message:

Formula: "[EVENT TYPE] + [UNIQUE VENUE] + [CATERING CAPACITY]"

Examples:

"Corporate retreats: Rooftop views + Two full kitchens = Professional yet relaxed"
"Birthday parties: Sunset backdrop + Custom catering = Unforgettable celebration"
"Nomad meetups: Full WiFi + Flexible space = Perfect networking venue"

💡 CONTENT CALENDAR INTEGRATION

Week 1-2: WiFi Coverage Blitz

Monday: Reel - "The WiFi Test Walk" Wednesday: Carousel - "WiFi Coverage Breakdown" (floor-by-floor) Friday: Stories - Live speed tests from different floors

Week 3-4: Private Events Introduction

Monday: Reel - "Event Space Showcase" Wednesday: Post - Event packages and pricing tease Friday: Facebook Event - "Venue Showcase Evening"

Ongoing Monthly:

One event-focused post per week
Weekly rooftop WiFi flex in Stories
User-generated content from events hosted
Testimonials from event organizers

🔥 BONUS: COMBO MESSAGES (WiFi + Events)

Instagram Caption: "The Perfect Event Venue for Remote Teams"

Why remote teams choose Fika for Ko Lanta offsites:

1️⃣ **Infrastructure That Works**
- 3Gbit fiber backbone
- Dedicated WiFi access points on ALL floors
- Video conferencing from any room
- 50+ people online simultaneously? No problem.

2️⃣ **Venue That Wows**
- Rooftop garden bar with sunset views
- Indoor AC workspace
- Multiple seating configurations
- Actually Instagram-worthy (your team will post)

3️⃣ **Catering That Delivers**
- Two full kitchens
- Swedish + international menu
- Breakfast through dinner
- Custom menu planning

4️⃣ **Flexibility That Adapts**
- Full-day events supported
- Work sessions + social time
- Professional but relaxed vibe
- Ko Lanta location (team actually wants to come!)

This is what corporate events should be.

📩 DM for team retreat packages & availability

#RemoteTeam #CorporateRetreat #TeamOffsites #DigitalNomad #KoLanta #WorkFromAnywhere

🚀 IMPLEMENTATION PRIORITY

Immediate (Week 1):

Update Instagram bio to include "WiFi Everywhere" + "Private Events"
Post "WiFi Test Walk" Reel
Add Story Highlight for "Private Events"
Film rooftop WiFi speed test content

Short-term (Weeks 2-4):

Create detailed event packages document
Host first "Sunset Coworking WiFi Test" event
Film b-roll of potential event setups
Reach out to local companies/groups about event space

Ongoing:

Weekly rooftop WiFi content
Feature every event hosted (with permission)
Build event testimonials library
Partner with event planners on Ko Lanta

💎 THE BOTTOM LINE

WiFi Everywhere = Flexibility Digital nomads want to move freely. You're the only place they can.

Private Events = Additional Revenue Fill slow periods. Build community. Become THE venue on Ko Lanta.

Combined = Unbeatable Corporate teams need BOTH reliable tech AND great atmosphere. You're the only option that delivers.

🔥 NOW GO SHOW KO LANTA WHAT "FULLY EQUIPPED" MEANS! 🔥

P.S. - When someone posts "worked from the rooftop bar all day, never lost connection once" - THAT'S when you know you've won the infrastructure game. 💪📶🌅

Raw

06-social-copy-onlyfans-joke.md

😂 THE "ONLYFANS" ROOFTOP JOKE - Social Media Gold

How to Use This VIRAL Content Opportunity

You have professional ceiling AC on all floors except the rooftop where you have "only fans" - this is COMEDIC GOLD and MUST be weaponized for social media!

🎯 WHY THIS WORKS

The Setup:

Everyone knows "OnlyFans" as... well, you know 😏
Double meaning = instant engagement + shares
Self-aware humor = relatability
Tech humor meets adult humor = digital nomad demographic LOVES this

The Delivery:

Professional ceiling AC inside (serious infrastructure)
"Only Fans" on rooftop (cheeky joke, but also true!)
Shows personality + doesn't take yourself too seriously
Makes you memorable vs boring competitors

📱 INSTAGRAM REEL IDEAS

Reel 1: "The OnlyFans Reveal" (15-20 sec) - VIRAL POTENTIAL

Script: 0-3 sec: "People ask about our AC situation..." Text overlay: "Is Fika air-conditioned?"

4-8 sec: Show ground floor with ceiling AC Text: "Ground floor: Professional ceiling AC ❄️"

9-13 sec: Show second floor with ceiling AC Text: "Second floor: Professional ceiling AC ❄️"

14-17 sec: Walk up to rooftop, dramatic pause Text: "Rooftop bar..."

18-20 sec: Reveal fans on rooftop + tropical breeze Text: "We only have fans 😎" Final frame: "Get it? 'OnlyFans' 😂 #SorryNotSorry"

Audio: Trending comedy/reveal music OR use text-to-speech for comedic timing

Caption:

We've been asked about our AC... ❄️

All floors: Professional ceiling AC
Rooftop bar: We only have fans 😏

Yes, we went there. No, we're not sorry. 😂

(But seriously - tropical breeze + fans + sunset views > AC anyway)

Come for the terrible jokes, stay for the actually great WiFi and Swedish coffee 🇸🇪☕

#OnlyFans #KoLanta #SorryNotSorry #DigitalNomad #RemoteWork #DadJokes

Why this will BLOW UP:

✅ Double meaning = instant shares
✅ Self-aware humor = likeable brand
✅ Unexpected from a bakery = memorable
✅ #OnlyFans hashtag = massive reach (will get flagged but worth it for engagement)

Reel 2: "OnlyFans Tour" (25 sec) - Educational + Comedy

Voiceover script: "Welcome to Fika Bakery Ko Lanta, let me show you around...

Ground floor: Professional ceiling AC keeping you cool while you work ❄️ [Show ceiling AC units]

Second floor: Same professional ceiling AC, perfect for meetings 💼 [Show more AC]

And finally, our famous rooftop bar... [Dramatic walk upstairs]

Where we have OnlyFans 😎 [Reveal ceiling fans]

Sorry not sorry for the dad joke. But seriously, tropical breeze + sunset > air conditioning anyway.

See you at Fika! 🇸🇪"

Audio: Your voice OR text-to-speech narrator

Caption:

The grand tour featuring our cooling solutions 🌬️

Spoiler: We make terrible jokes but EXCELLENT coffee.

✅ All indoor floors: Professional ceiling AC
✅ Rooftop bar: OnlyFans subscription required (jk it's free)
✅ 3Gbit fiber WiFi: Everywhere (seriously though)

#KoLanta #OnlyFans #TerribleJokes #DigitalNomad #RemoteWork #SwedenMeetsThailand

Reel 3: "FAQ Response" (15 sec) - Quick Hit

Format: Text-based FAQ style

Screen 1: "Is Fika air-conditioned?" Screen 2: "Yes! Professional ceiling AC on all floors" Screen 3: "Well... except the rooftop" Screen 4: "Where we only have fans 😏" Screen 5: "🎵 OnlyFans dot com 🎵" (sung jokingly) Screen 6: "Come judge our terrible humor yourself"

Audio: Trending "wait for it" music

Caption:

Asked a simple question.
Gave you a dad joke instead.
You're welcome 😂

(All floors DO have professional ceiling AC though. Rooftop has fans + breeze + sunset which is honestly better anyway)

#OnlyFans #FAQ #KoLanta #DadJokes #DigitalNomadLife

📝 INSTAGRAM CAPTIONS (OnlyFans Variants)

Caption 1: The Full Breakdown

❄️ LET'S TALK ABOUT COOLING AT FIKA ❄️

Since people keep asking...

**Ground Floor:**
Professional ceiling air conditioning throughout.
Work in 23°C comfort while Ko Lanta hits 35°C outside.

**Second Floor:**
Same professional ceiling AC.
Perfect temperature for extended work sessions.

**Rooftop Bar:**
We only have fans. 😏

Get it? "OnlyFans"?

No? Okay we'll see ourselves out. 😂

But seriously:
- Indoor workspace = Serious professional AC ❄️
- Rooftop bar = Tropical breeze + fans + sunset views 🌅
- You choose your vibe
- Both have full 3Gbit WiFi coverage ⚡

Come for the terrible jokes.
Stay for the actually excellent coffee and infrastructure.

📍 Ko Lanta | 7:30 AM - 11:00 PM (Closed Sundays)

#OnlyFans #SorryNotSorry #KoLanta #DigitalNomad #RemoteWork #DadJokesOfficial

Caption 2: Short & Punchy

FAQ: "Is Fika air-conditioned?"

Answer:
✅ Ground floor: Professional ceiling AC
✅ Second floor: Professional ceiling AC
✅ Rooftop bar: OnlyFans

We're not sorry for this joke. 😂

See you soon! 🇸🇪☕

#OnlyFans #KoLanta #TerribleJokes #ButSeriouslyGreatCoffee

Caption 3: Self-Aware Meta

Us: Makes "OnlyFans" joke about our rooftop bar

Also us: Wonders why our social media engagement is suddenly 10x higher 📈😂

Look, we know what we did. And we'd do it again.

(But fr though - professional ceiling AC on all indoor floors, tropical fans + breeze on rooftop, 3Gbit WiFi everywhere, Swedish coffee that slaps)

Come roast us in person ☕

#OnlyFans #SelfAwareContent #KoLanta #DigitalNomadLife #SorryMom

💬 INSTAGRAM STORIES SERIES

Story 1: "Building Tour"

Slide 1: "Let me show you our cooling situation..." Slide 2: Ground floor AC unit photo - "Professional ceiling AC ❄️" Slide 3: Second floor AC unit photo - "More professional AC ❄️" Slide 4: Rooftop fan photo - "And up here..." Slide 5: "We only have fans 😏" Slide 6: "Get it? OnlyFans? 😂" Slide 7: Poll sticker: "Was this joke terrible?" (Yes / No but actually yes)

Story 2: "Customer Reactions"

Film customer reactions: "We're going to tell you about our rooftop cooling system..." pause "We only have fans there" wait for reaction

Most will laugh/groan = GOLD content

Poll: "Rate this joke 1-10" (slider sticker)

🎨 CAROUSEL POST IDEAS

Carousel 1: "Cooling Solutions at Fika" (4 slides)

Slide 1 (Cover): "Your Climate Control Guide at Fika ❄️🌬️"

Slide 2: "GROUND FLOOR Professional Ceiling AC 23-24°C comfort Perfect for focused work Full 3Gbit WiFi coverage"

Slide 3: "SECOND FLOOR Professional Ceiling AC Consistent cool temperature Great for meetings Full WiFi coverage"

Slide 4: "ROOFTOP BAR OnlyFans 😏 (Ceiling fans + tropical breeze) Sunset views > AC anyway Full WiFi coverage

Yes, we went there. 😂"

Caption: Full breakdown of the joke + actual useful info

Carousel 2: "Things We're Not Sorry About" (5 slides)

Slide 1: "5 Things We're NOT Sorry About 😎"

Slide 2: "1. Making OnlyFans jokes about our rooftop"

Slide 3: "2. Having better internet than most Bangkok offices (3Gbit fiber)"

Slide 4: "3. Being the only authentic Swedish bakery on Ko Lanta"

Slide 5: "4. Closing Sundays (Vikings need rest)"

Slide 6: "5. This entire carousel being clickbait to tell you about our AC situation"

💬 FACEBOOK GROUP RESPONSES

When someone asks: "Is Fika air-conditioned?"

Response Option 1 (Straightforward):

Yes! Professional ceiling AC on both ground and second floors (23-24°C comfort).

Rooftop bar has ceiling fans + natural tropical breeze, which is honestly perfect for sunset drinks anyway 🌅

So you can choose: AC comfort inside OR fresh air with views.

Both areas have full 3Gbit WiFi coverage!

Come check it out 😊

Response Option 2 (With Joke):

Yes! Professional ceiling AC on all indoor floors.

Rooftop bar has... OnlyFans 😏

(Sorry, couldn't resist. But seriously, fans + tropical breeze + sunset > AC anyway!)

Both options available depending on your vibe! ☕🌅

🎬 FACEBOOK EVENT: "OnlyFans Comedy Night"

😂 COMEDY NIGHT AT FIKA: THE ONLYFANS TOUR 😂

FRIDAY 7-9 PM

We made a terrible dad joke about our rooftop bar.
The internet loved it.
Now we're leaning into it.

Join us for:
✓ Tour of our "OnlyFans" rooftop bar 😏
✓ Explanation of why we think we're funny (spoiler: we're not)
✓ Actual professional AC demo on other floors
✓ Comedy appreciation drinks (happy hour pricing)
✓ Meet other people who tolerate our humor

First 20 people get:
- Free coffee/tea
- Permission to roast us back
- Behind-scenes on our "viral" content strategy

Come judge us in person 🇸🇪😂

RSVP = You have a sense of humor
No RSVP = You also have a sense of humor but are busy

See you there! 🌅

📣 KEY MESSAGING VARIATIONS

Sophisticated Version (for corporate clients):

"We maintain professional ceiling air conditioning on all working floors, ensuring optimal productivity in tropical conditions. Our rooftop bar offers natural ventilation with ceiling fans, perfect for casual meetings and sunset networking events."

Fun Version (for Instagram):

"AC inside, OnlyFans on the rooftop. Yes we went there. No we're not sorry. 😂"

Practical Version (for website/menu):

"Ground & second floors: Professional ceiling air conditioning Rooftop bar: Ceiling fans with natural tropical breeze"

🎯 VIRAL STRATEGY

Phase 1: The Setup (Week 1)

Post the "OnlyFans Reveal" Reel
Use #OnlyFans hashtag (controversial but engagement magnet)
Watch engagement explode
Screenshot best comments for Stories

Phase 2: The Amplification (Week 2)

Reshare customer reactions
Create "FAQ about our AC" content
Film customers laughing at the joke
Create memes around it

Phase 3: The Lean-In (Week 3+)

Make it part of your brand identity
"Home of Ko Lanta's only OnlyFans subscription"
Create merch joke: "I subscribed to OnlyFans... at Fika Bakery Ko Lanta"
Become known for this joke

⚠️ IMPORTANT NOTES

DO:

✅ Be self-aware about the joke being terrible ✅ Make it clear you mean ceiling fans ✅ Show you have professional AC on working floors ✅ Lean into the humor when people react ✅ Use it to show brand personality

DON'T:

❌ Make it creepy or actually sexual ❌ Forget to mention the ACTUAL AC on other floors ❌ Take yourself too seriously defending the joke ❌ Use it as only marketing angle (it's one joke, not your identity) ❌ Be offended when people groan at the dad joke

🔥 ENGAGEMENT BOOSTERS

Story Poll Ideas:

"Rate this joke 1-10" (slider)
"Should we apologize for this?" (Yes / No)
"Better joke name for our fans?" (Quiz answers)
"Which floor would you work from?" (AC inside / OnlyFans rooftop)

Comment Prompts:

"Drop your best/worst dad joke below 👇"
"What should we call our rooftop instead?"
"Who's responsible for approving this content? (It's Jonas)"
"Scale of 1-10, how much did you groan?"

💎 THE BOTTOM LINE

This joke:

✅ Shows personality (you're not a boring corporate brand)
✅ Increases engagement (double meaning = shares + comments)
✅ Makes you memorable (people will remember "that OnlyFans café")
✅ Provides actual useful info (you DO have professional AC inside)
✅ Demonstrates you don't take yourself too seriously

Use it. Abuse it. Make it your thing.

When digital nomads are telling their friends about Ko Lanta workspaces: "There's this Swedish café with amazing internet and they made this hilarious OnlyFans joke..."

THAT'S free marketing. 🔥

😂 NOW GO MAKE KO LANTA GROAN AT YOUR DAD JOKES! 😂

P.S. - When someone asks "Do you really have professional AC or is it all just fans?" - you've succeeded in creating intrigue. Make them come visit to find out! 😎🌬️❄️

Raw

07-instagrammable-locations-guide.md

📸 INSTAGRAMMABLE LOCATIONS GUIDE - Fika Bakery

Turn Your Venue Into a Content Creation Machine

Your physical space is your biggest marketing asset. Every corner should make customers think "I need to post this." This guide shows you exactly how to optimize every photo-worthy location.

🎯 The Strategy

Goal: Make content creation so easy and appealing that customers naturally share without you asking.

Why This Matters:

1 customer post = shown to their 200-2,000 followers
User-generated content has 9.8x more impact than brand content
79% of consumers say UGC impacts their decisions
Free marketing that builds trust (authentic, not promotional)

The Setup: Create 6 strategic "content zones" that serve different Instagram/TikTok content types.

📍 YOUR 6 STRATEGIC PHOTO SPOTS

1. 🏔️ ROOFTOP FIKA SIGN - The Iconic Landmark

Why This is Your Signature Shot:

Unique to your venue (no other café has this)
Highly memorable (your "I ❤️ NY" moment)
Perfect for profile photos, check-ins, "I'm here" posts
Works for day photos AND sunset silhouettes

Optimization Checklist:

Sign is clean, well-maintained, paint fresh
Lighting works for both day and evening (test at multiple times)
Mark optimal standing position (small floor marker or painted spot)
Install small "📸 Photo Spot - Tag @fikalanta" sign nearby
Clear the area of clutter daily (rope, trash, random items)
Plant or decorative element to frame the sign
Test the shot yourself - adjust until it's perfect

Content Types This Enables:

TikTok transition: Indoor → stairs → rooftop FIKA sign reveal
Instagram Stories: "Found this spot in Ko Lanta!"
Profile photos: "Work from paradise" aesthetic
Reels: Walk-up video with sign as payoff
Group photos: Multiple people under/around sign

Instagram Caption Suggestions (for customers):

"Found my new office in Ko Lanta 🇸🇪☕ @fikalanta"
"Work from paradise vibes @fikalanta #KoLanta"
"This view though 🌅 @fikalanta #DigitalNomadLife"

Your Content: Post examples of people at FIKA sign to SHOW customers how to pose/frame it.

2. 🌅 ROOFTOP SUNSET CORNER - Nature's Beauty

Why This Spot Works:

Ko Lanta sunsets are LEGENDARY
Laptop + coffee + sunset = digital nomad dream shot
Natural beauty (no branding needed, venue speaks for itself)
Emotional connection (aspirational "work from paradise" content)

Optimization Checklist:

Designate THE corner with best view angles
Keep this table/area styled perfectly at all times
Small table tent: "Best sunset view - Tag us in your photo!"
Provide phone stand or small tripod (huge differentiator!)
Clean horizon (no trash, clutter, or obstacles blocking view)
Comfortable seating that looks good in photos
Test multiple angles - guide customers to best framing

Golden Hour Strategy (5-7 PM):

Have staff suggest rooftop seating during this time
Offer "Sunset Special" drinks to drive rooftop traffic
Stories blitz: Share 5-10 customer sunset shots nightly
This is your PRIME content generation window

Content Types This Enables:

Time-lapse: Laptop working through sunset
Boomerang: Coffee toast with sunset backdrop
Portrait mode: Person working with view behind them
Reels: "Day in the life" showing workspace evolution
Stories: "This is my office today"

TikTok Trending Formats:

"POV: Your coworker asks what your office view is..."
"Working from Ko Lanta for the week..."
Transition: Office building → your laptop → sunset view

Your Content Strategy:

Reshare EVERY quality sunset photo (with permission)
Create "Sunset Wall of Fame" Story Highlight
Weekly: "Best rooftop sunset shot" feature
Monthly contest: "Best sunset workspace photo"

3. 📷 INDOOR PHOTO WALL - Branded Moment

Why Dedicated Photo Walls Work:

Removes friction (customers don't have to "find" the spot)
Consistent branding in every share (your hashtag/handle visible)
Instagram-ready background (clean, not cluttered)
Works in any weather (unlike rooftop which requires sun)

The Setup: Background:

Clean white or light wood (neutral, timeless)
6-8 feet wide, 7-8 feet tall (full body shots possible)

Branding Elements:

#FikaBakeryLanta painted/vinyl large (visible in photos)
Instagram handle @fikalanta clearly displayed
Small Swedish flag (cultural authenticity)
Minimalist plant shelf or greenery
Optional: Neon "FIKA" sign or LED letters

Lighting:

Position near window (natural light 10 AM-4 PM)
Add warm LED lights for evening/cloudy days
Test at different times - adjust bulbs if needed
Soft, diffused light (no harsh shadows)

Optimization Checklist:

Located in high-traffic area (customers naturally pass by)
Ground marking showing optimal standing position
Small instruction sign: "📸 Perfect Instagram Spot - Stand here!"
Mirror nearby so customers can check framing
Keep area clean and styled daily
Monthly: Refresh one element (new plant, seasonal touch)

Content Types This Enables:

Coffee + person portrait shots
Food flat-lay with branded background
Group photos (birthday parties, nomad meetups)
"I'm at Fika!" check-in posts
Stories: Easy branded backdrop

Props to Provide (Optional):

Small chalkboard for custom messages
Swedish flag to hold
Coffee cup prop (empty, for photos only)
Cute saying cards: "Life happens, coffee helps"

4. 🇸🇪 SWEDISH CULTURAL CORNER - Educational Content

Why Cultural Spots Work:

Different from typical café photos (stands out in feed)
Educational angle (people share "interesting" content)
Appeals to curiosity ("What is Fika?")
Creates authentic, not-forced-promotional content

The Setup: Display Elements:

Small Swedish flag prominently displayed
Traditional coffee setup (pot, cups, Swedish style)
Kanelbullar display (the STAR of Swedish baking)
Educational mini-poster about Fika culture
Vintage or traditional Swedish implements
Small bookshelf with Swedish cookbooks/culture books

Educational Content Ideas:

"What is Fika?" poster (Swedish tradition explanation)
"How to Fika like a Swede" infographic
"Traditional Swedish coffee culture" mini-history
Photos of Sweden alongside Ko Lanta fusion
Swedish vocabulary words related to coffee/baking

Optimization Checklist:

Aesthetic but functional (not just decoration)
Clearly photographable (good angles, lighting)
Instagram handle visible in background
Regularly update educational content (keeps fresh)
Staff can explain the display (add verbal storytelling)

Content Types This Enables:

TikTok: "What is Fika? Let me explain..." (educational)
Instagram carousel: "5 things about Swedish coffee culture"
Reels: "How to pronounce Fika correctly"
Stories: "Did you know?" Swedish facts
Customer posts: "Learning about Swedish tradition"

Cultural Content Ideas:

Post weekly Swedish word/phrase with coffee theme
Share Swedish coffee traditions vs Thai coffee culture
Explain kanelbullar vs cinnamon rolls (NOT the same!)
Behind-scenes: How you make authentic Swedish pastries

5. 🚪 ENTRANCE/EXTERIOR - First Impression Shot

Why Entrance Matters:

First thing customers see (sets expectation)
Travelers post "places I found" content
Street view = location context (helps others find you)
Before/after content (outside → inside reveal)

Optimization Checklist:

Signage clean, well-lit (day AND night)
Strategic plant placement for natural framing
Sidewalk board with witty daily message (changes daily!)
Entrance area swept, styled, welcoming
Exterior seating looks inviting (if applicable)
Building facade maintained and photogenic
Street address visible (helps Google Maps content)

Daily Sidewalk Board Strategy: This is GOLD for repeat content opportunities

Examples:

Monday: "Coffee: Because adulting is hard ☕"
Tuesday: "Our WiFi is faster than your ex moved on"
Wednesday: "Swedish pastries. Thai paradise. Perfect combo 🇸🇪🌴"
Thursday: "We have OnlyFans (on the rooftop) 😏"
Friday: "Friday = Fika Day. Don't @ us."
Saturday: "Survived the week? Reward yourself with kanelbullar"

Why Daily Changes Work:

Encourages repeat photos (customers share the funny message)
Shows you're active, engaged, fresh
Creates "what's today's message?" curiosity
Easy to make shareable/memorable

Content Types This Enables:

"Found this café in Ko Lanta!" discovery posts
Before/after entrance → interior reveal
Stories: Daily sidewalk board message shares
TikTok: "Walking around Ko Lanta when..." entrance reveal
Group arrival shots (friends visiting)

6. 🪞 BATHROOM MIRROR - The Unexpected Spot

Why Bathrooms Matter: Real talk: Everyone takes bathroom selfies. Make yours Instagram-worthy.

The Setup:

Decorative frame around mirror (makes it intentional)
Elegant #FikaBakeryLanta sticker/vinyl
Good lighting (warm, flattering)
Spotless cleanliness (reflects on your brand literally)
Nice soap dispenser, hand towels (aesthetic details)
Optional: Small plant, artwork, Swedish touch

Optimization Checklist:

Mirror frameless or framed elegantly
Branding subtle but visible in photos
Lighting flattering (soft, warm, not harsh fluorescent)
Background clean (no toilet in frame!)
Checked and cleaned 3x daily minimum
Hand soap/towels match aesthetic
Small air freshener (scent = part of experience)

Why This Works:

Unexpected (most cafés ignore bathroom aesthetics)
Private (people feel comfortable taking photos alone)
Universal (literally everyone uses bathroom)
Shareable (funny to post bathroom selfie with nice background)

Content Types This Enables:

Outfit-of-the-day photos
"Getting ready" style content
Mirror selfies with coffee in hand
Stories: Quick face-to-camera updates
TikTok: "Even the bathroom is aesthetic" commentary

Your Bathroom Content Strategy:

Don't actively promote (feels weird)
Let customers discover naturally
Reshare bathroom selfies occasionally (shows you appreciate all content)
Keep it clean - this is NON-NEGOTIABLE

🗺️ PHOTO SPOT MAP CREATION

Create a Physical Guide

"Your Instagram Guide to Fika" Card/Flyer:

Front: Title: "📸 5 Perfect Instagram Spots at Fika" Subtitle: "Tag us @fikalanta and use #FikaBakeryLanta"

Inside/Back:

🏔️ Rooftop FIKA Sign - Our iconic landmark
🌅 Sunset Corner - Work from paradise views
📷 Photo Wall - Branded Instagram moment
🇸🇪 Swedish Corner - Learn about Fika culture
🚪 Entrance - "I found this place!" shot

Include small example photo of each + brief description

Distribution:

On every table (standing tent)
Hand to customers with receipt
Display at entrance
Include in welcome packet for events
QR code linking to Instagram

📸 CONTENT ENCOURAGEMENT TACTICS

Make Sharing Irresistible

1. Visual Cues Throughout Venue:

Small "📸" emoji markers at optimal photo positions
QR codes linking to Instagram feed (scannable inspiration)
Table tents: "Share Your Fika Moment #FikaBakeryLanta"
Receipt footer: "Tag us @fikalanta - We feature our favorites!"

2. Staff Training:

"Would you like me to take your photo?" (offer proactively)
"The best light is by that window if you want a photo!"
"Have you seen our rooftop FIKA sign? Great photo spot!"
Make it part of service culture (helpful, not pushy)

3. Incentive Systems:

Featured customer of the week (reshare their best photo)
Monthly "Best Fika Photo" contest (500฿ gift card)
"Tag us for a surprise" (occasional free pastry)
Loyalty card bonus stamp for posts that tag you

4. Make It Easy:

Provide phone stands at select tables
Offer to take photos (train staff on good angles)
Good lighting everywhere (no bad photo spots)
Clear instructions (where to stand, how to frame)

📱 CONTENT TYPES BY LOCATION

Quick Reference Guide

Location	Instagram Posts	Instagram Stories	TikTok	Reels
FIKA Sign	Profile photos, check-ins	"I'm here!" announcements	Transition reveals	Walk-up videos
Sunset Corner	Laptop+coffee aesthetic	Time-lapse sunsets	"My office view" POV	Work-from-paradise
Photo Wall	Portrait + coffee	Quick branded shots	Group content	Lifestyle montages
Swedish Corner	Educational posts	Cultural facts	"What is Fika?" explainers	Tradition videos
Entrance	Discovery posts	Daily board messages	"Found this spot" reveals	Before/after entry
Bathroom Mirror	OOTD, selfies	Face-to-camera updates	"Even bathroom is aesthetic"	Getting ready content

🎯 MEASURING SUCCESS

Track These Metrics

Weekly:

Number of posts tagging @fikalanta
Number of posts using #FikaBakeryLanta
Which location appears most in customer content
Engagement rate on customer content you reshare

Monthly:

Total unique customers posting
Average reach per customer post
Most popular photo spot (by volume)
Content that drove most profile visits

Quarterly:

Customer acquisition attributed to UGC
Growth in location tag usage
Improvement in photo spot popularity
ROI of photo spot investments

🔧 MAINTENANCE SCHEDULE

Daily Tasks:

Clean all photo spots (especially bathroom)
Change sidewalk board message
Check lighting (replace bulbs if needed)
Remove clutter from photo areas
Style sunset corner perfectly
Test that photo spot markers are visible

Weekly Tasks:

Deep clean photo wall area
Refresh Swedish corner display
Update educational content if needed
Review customer photos - note patterns
Reshare 3-5 customer posts

Monthly Tasks:

Assess photo spot performance
Add seasonal touches to displays
Refresh one element in photo wall
Paint touch-ups if needed
Survey customers about photo spots

💡 PRO TIPS

Make It Natural, Not Forced

DO: ✅ Create genuinely beautiful spaces ✅ Make lighting work at all times ✅ Keep everything clean and styled ✅ Offer help but don't push ✅ Celebrate customers who post ✅ Make sharing feel rewarding

DON'T: ❌ Pressure customers to post ❌ Make branding overbearing ❌ Neglect maintenance ❌ Create "Instagram walls" that feel fake ❌ Ignore tagged posts ❌ Only care about content, not customer experience