ippy04 · April 22, 2018 04:04 · Oct 7, 2014 · Oct 7, 2014 · Oct 7, 2014
diff --git a/questions.md b/questions.md
@@ -6,7 +6,6 @@
 - What resistance will they have to trying your product and how will you overcome it?
 - How does your product work in more detail?
 - How will customers and/or users find out about you?
-
 - How are you meeting customers?
 - What do you understand about your users?
 - Why do the reluctant users hold back?
@@ -32,31 +31,27 @@
 - What is your growth like?
 - What's the conversion rate?
 - What are the key things about your field that outsiders don't understand?
-
 - What part of your project are you going to build first?
 - What problems/hurdles are you anticipating?
 - What have you learned so far from working on your product?
 - How much money could you make per year?
 - How big an opportunity is there?
 - Why will you succeed?
 - What, exactly, makes you different from existing options?
-
 - How many users are paying?
 - Why did you pick this idea to work on?
 - Do you have a demo?
 - Six months from now, what's going to be your biggest problem?
 - How much does customer acquisition cost?
 - What's the worst thing that has happened?
 - What competition do you fear most?
-
 - What do you understand that others don't about this space?
 - What is your user growth rate?
 - Why isn't someone already doing this?
 - What is your burn rate?
 - How will you make money?
 - What is the next step with the product evolution?
 - What domain expertise do you have?
-
 - Who might become competitors?
 - What is your distribution strategy?
 - How long can you go before funding?

diff --git a/questions → questions.md b/questions → questions.md
diff --git a/questions b/questions
@@ -0,0 +1,64 @@
+##### Product/User Definition
+- How are you understanding customer needs?
+- What are the top things users want?
+- Where do new users come from?
+- Who is going to be your first paying customer?
+- What resistance will they have to trying your product and how will you overcome it?
+- How does your product work in more detail?
+- How will customers and/or users find out about you?
+
+- How are you meeting customers?
+- What do you understand about your users?
+- Why do the reluctant users hold back?
+- How do you know customers need what you're making?
+- Who would use your product?
+- How will you get users?
+- What makes new users try you?
+- What has surprised you about user behaviour?
+- How do you know people want this?
+
+##### Team / Company Dynamic
+- Who is "the boss" or key decision maker?
+- Who in your team does what?
+- Will your team stick at this?
+- Who would be your next hire?
+- In what ways are you resourceful?
+- Are you open to changing your idea?
+- Who would you hire or how would you add to your team?
+
+##### Business development / Market info
+- How have you raised funding?
+- What's new about what you make?
+- What is your growth like?
+- What's the conversion rate?
+- What are the key things about your field that outsiders don't understand?
+
+- What part of your project are you going to build first?
+- What problems/hurdles are you anticipating?
+- What have you learned so far from working on your product?
+- How much money could you make per year?
+- How big an opportunity is there?
+- Why will you succeed?
+- What, exactly, makes you different from existing options?
+
+- How many users are paying?
+- Why did you pick this idea to work on?
+- Do you have a demo?
+- Six months from now, what's going to be your biggest problem?
+- How much does customer acquisition cost?
+- What's the worst thing that has happened?
+- What competition do you fear most?
+
+- What do you understand that others don't about this space?
+- What is your user growth rate?
+- Why isn't someone already doing this?
+- What is your burn rate?
+- How will you make money?
+- What is the next step with the product evolution?
+- What domain expertise do you have?
+
+- Who might become competitors?
+- What is your distribution strategy?
+- How long can you go before funding?
+- If your startup succeeds, what additional areas might you be able to expand into?
+- What's the biggest mistake you have made?
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