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@it-can
Last active October 4, 2025 16:33
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Cloudflare Zaraz Google Ads conversion tracking with "enhanced conversions"
<script>
var user_data_info = {
sha256_email_address: '{{ normalizeAndHashEmailAddress($invoice->email) }}',
sha256_phone_number: '{{ normalizeAndHash(formatPhoneE164($invoice->billing_telephone)) }}',
address: {
sha256_first_name: '{{ normalizeAndHash($firstname ?? '') }}',
sha256_last_name: '{{ normalizeAndHash($lastname ?? '') }}',
sha256_street: '{{ normalizeAndHash($invoice->billing_address . ' ' . $invoice->billing_address_nr) }}',
postal_code: '{{ $invoice->billing_zipcode }}',
city: '{{ $invoice->billing_city }}',
country: '{{ $invoice->billing_country }}',
new_customer: {{ $new_customer ? 'true' : 'false' }}
}
};
// Google Ads conversion tracking
zaraz.track("conversion", {
transaction_id: "ORDER ID",
value: AMOUNT
currency: 'EUR',
user_data: JSON.stringify(user_data_info)
});
</script>
<?php
if (! function_exists('formatPhoneE164')) {
/**
* Format phonenumber to E164 (i use this library https://github.com/Propaganistas/Laravel-Phone)
*
*
* @return mixed|string
*/
function formatPhoneE164($value)
{
$value = Str::lower(trim($value));
try {
return (new PhoneNumber($value, 'NL'))
->formatE164();
} catch (Exception $e) {
}
return $value;
}
}
if (! function_exists('normalizeAndHash')) {
function normalizeAndHash(string $value, bool $trimIntermediateSpaces = false): string
{
// Normalizes by first converting all characters to lowercase, then trimming spaces.
$normalized = strtolower($value);
if ($trimIntermediateSpaces) {
// Removes leading, trailing, and intermediate spaces.
$normalized = str_replace(' ', '', $normalized);
} else {
// Removes only leading and trailing spaces.
$normalized = trim($normalized);
}
return hash('sha256', strtolower(trim($normalized)));
}
}
if (! function_exists('normalizeAndHashEmailAddress')) {
function normalizeAndHashEmailAddress(string $emailAddress): string
{
$normalizedEmail = strtolower($emailAddress);
$emailParts = explode('@', $normalizedEmail);
if (count($emailParts) > 1 && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])) {
// Removes any '.' characters from the portion of the email address before the domain
// if the domain is gmail.com or googlemail.com.
$emailParts[0] = str_replace('.', '', $emailParts[0]);
$normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]);
}
return normalizeAndHash($normalizedEmail, true);
}
}
@it-can
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it-can commented Mar 14, 2025

This seems to be working for me, but still in testing phase... please let me know if you had succes

@imranshuvo
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Hi @it-can , is this still working for you? We're also trying to implement Enhanced conversions for Google Ads through Zaraz. But not sure how we can push the data in correct way. We have not yet tried this.

@it-can
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it-can commented Jun 7, 2025

@imranshuvo i tested it and worked for me... but we are now back at using googletagmanager.com, instead of zaraz and hopefully when we can custom GoogleTag in cloudflare we will switch to that

@kaka90
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kaka90 commented Oct 4, 2025

  1. trigger google ads on your conversion event, make sure you set in settings proper labels (conversion id and label and conversion linker)
  2. pass custom fields: currency, revenue, transaction_id, user_data.email, user_data.phone with event property
  3. make sure you send Consent Mode from event property _zarazGoogleConsentV2String

What's missing in steps above is passing these values from zaraz to gads, which is step 2

To confirm, see in zaraz debugger call to googleadservices.com/pagead/conversion/, as described here:
https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cvalidate-your-implementation-using-chrome-developer-tools

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