lnaia · November 10, 2015 16:57 · Nov 10, 2015 · Nov 10, 2015 · Nov 10, 2015 · Nov 10, 2015
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+Marketplace for used college/school material (ie: books).
+
+Kevin
+Male, 25-34 years old
+Dublin
+
+Motivations & Goals
+Kevin never bought books online, but he is confident in his ability to do so.
+He wants cheaper books. He sees the need to buy a new book every year as a waste of resources and money.
+Sometimes Kevin, or his tutors, contact alumni in order to inquire about used material, namely books.
+He says its very cheap, and when you find them, its usually worth it.
+
+Frustrations
+Kevin states that the price per year is very expensive. 
+Sometimes very little changes from year to year, with only small corrections between editions.
+In his own words: "The price is extortion and in reality books will be of little use. Better options online via Amazon etc"
+
+Background
+Kevin is a full time student, without children. 
+Altough he does not buy the material with his own money, he is aware of the costs.
+He never bought books online before. 
+He considers a viable option to buy used books, from other students. 
+
+
+Technology
+Kevin states that he is quite confident in his ability to navigate the web, and order products from online shops such as Amazon.