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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -17,15 +17,15 @@ In this list, I will be typically be talking SEO as it relates to Google because Search Engine Optimization SEO is the ongoing stratagy of generationing content and making pages more accessable for people to find on the web. SEO as a libarian ### Page structure It imports for you to write well-structured code, addresses with in an <address> tag articles with in <article> tags so that search engine spiders could have a better understanding of what content on the page represent. ## What should be in your header ### Title Page tiles have a huge impact on SEO ranking and should be different for every page on your site. Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages. ```html <title>Example Title</title> -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,5 +1,5 @@ # SEO In this list, I will be typically be talking SEO as it relates to Google because Google will likely account for the vast majority of your inbound search traffic. Additionally, if you rank highly on Google, you will probably do well on other search engines anyway. Just like in football if you could play in the Major league you would most likely kill it in the minor league I would begin by explaining why SEO is important talk a little bit about what SEO is about and talk about how those concepts relate to the world wide web. Then talk about some of the things you could do to optimize your site from top to bottom of a typical webpage. ## Why it's important - When you want to hide something on google put it on the second page. #SEO @searchdecoder -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -85,9 +85,9 @@ Here are some tools you can use to test site speed and list of a few things you ### Micro Data Search giants Google, Bing and Yahoo announced last summer a rare collaboration to support the use of microdata tagging to generate more relevant and more detailed search results. This offers business owners and other website publishers another opportunity to improve their search engine optimization (SEO) by making a few changes to their websites. - http://schema.org/ - https://www.google.com/webmasters/markup-helper/u/0/ - http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ ### Ask Google to Craw your site Because Google periodically crawls website based on the frequency of updates to that site eg. new sites and/or blogs that post regularly frequently have new content to be indexed. As a result of this Google spider usually finds new content every we it visits particular pages/sites. If that is not the case and content is not frequently updated you may want to ask Google to crawl your site after you make a large number of content changes or you have updated your SEO strategy. To do this click on the following link. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -223,7 +223,7 @@ http://webcodertools.com/imagetobase64converter/Create - [Google Web master tools](https://www.google.com/webmasters/) - [Bing and bing Webmaster tools](http://www.bing.com/toolbox/webmaster) - [Submit your sitemap to search engines](https://help.yahoo.com/kb/yahoo-merchant-solutions/submit-sitemap-file-search-engines-sln19497.html) - [Site map generate tool](https://www.xml-sitemaps.com/) - [Yoast](https://yoast.com/) - [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) - [Google Search Trends](http://www.google.com/trends/explore) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -227,7 +227,7 @@ http://webcodertools.com/imagetobase64converter/Create - [Yoast](https://yoast.com/) - [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) - [Google Search Trends](http://www.google.com/trends/explore) - [feedthebot - Website evaluation, SEO Guidlines and recommendations](http://www.feedthebot.com/tools/) ###### SEO Resources - [Search Engine Optimization Starter Guide](http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -163,25 +163,21 @@ Back links used to discriber your sites the more discriptice the better SEO is f ## em Tags ### Header tags h1 - Should be one page page h2 - Subheader h3 ### Keywords and keywords optimisation Web page keywords should not be stuffed that is equivalant to spamming ### Developing a good content strategy ### Semantic HTML Easy to read for both the programmer and the web crawler ### Mobile Friendly https://www.google.com/webmasters/tools/mobile-friendly/ ### Accounts to follow on twitter If you could think of anymore tips and tricks or interesting links or things online related to SEO please leave a link or add a comment below. This list was created based on accounts I follow on twitter and recommendations from friedns all off these accounts had at least one tweet about SEO on the first page of there twitter feed at the time of this post. @@ -230,8 +226,8 @@ http://webcodertools.com/imagetobase64converter/Create - [Site map generate tool](http://www.xml-sitemaps.com/details-apsolute-tt.6773504.html) - [Yoast](https://yoast.com/) - [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) - [Google Search Trends](http://www.google.com/trends/explore) - http://www.feedthebot.com/tools/ -> SEO Guidlines and recommendations ###### SEO Resources - [Search Engine Optimization Starter Guide](http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -188,11 +188,14 @@ If you could think of anymore tips and tricks or interesting links or things onl https://twitter.com/DenzilDoyle/lists/seo ### Medium 5 Publications to follow on medium that talk about SEO - https://medium.com/seo-strategy-trends-in-2014 - https://medium.com/search-engine-marketing - https://medium.com/content-marketing - https://medium.com/blogging-and-seo-tips - https://medium.com/seo-build-your-backlinks ### Mobile SEO https://developers.google.com/webmasters/mobile-sites/mobile-seo/ @@ -227,6 +230,8 @@ http://webcodertools.com/imagetobase64converter/Create - [Site map generate tool](http://www.xml-sitemaps.com/details-apsolute-tt.6773504.html) - [Yoast](https://yoast.com/) - [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) - http://www.google.com/trends/explore -> View Search Trends - http://www.feedthebot.com/tools/ -> SEO Guidlines and recomendations ###### SEO Resources - [Search Engine Optimization Starter Guide](http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -183,8 +183,8 @@ https://www.google.com/webmasters/tools/mobile-friendly/ ### Test http://www.feedthebot.com/tools/ ### Accounts to follow on twitter If you could think of anymore tips and tricks or interesting links or things online related to SEO please leave a link or add a comment below. This list was created based on accounts I follow on twitter and recommendations from friedns all off these accounts had at least one tweet about SEO on the first page of there twitter feed at the time of this post. https://twitter.com/DenzilDoyle/lists/seo -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -163,8 +163,6 @@ Back links used to discriber your sites the more discriptice the better SEO is f ## em Tags ### Header tags h1 - Should be one page page @@ -185,11 +183,10 @@ https://www.google.com/webmasters/tools/mobile-friendly/ ### Test http://www.feedthebot.com/tools/ ### People to follow on twitter If you could think of anymore tips and tricks or interesting links or things online related to SEO please leave a link or add a comment below. This list was created based on people I follow on twitter and recommendations from friedns all off these people had at least one tweet about SEO on the first page of there twitter feed at the time of this post. https://twitter.com/DenzilDoyle/lists/seo ### View Search Trends http://www.google.com/trends/explore -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -166,7 +166,10 @@ Back links used to discriber your sites the more discriptice the better SEO is f ### Robot.txt ### Header tags h1 - Should be one page page h2 - Subheader h3 ### Keywords and keywords optimisation Web page keywords should not be stuffed that is equivalant to spamming -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -166,7 +166,7 @@ Back links used to discriber your sites the more discriptice the better SEO is f ### Robot.txt ### Header tags h1,h2,h3 ### Keywords and keywords optimisation Web page keywords should not be stuffed that is equivalant to spamming -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -211,9 +211,6 @@ Example User-agent: Googlebot Disallow: /404.html ### Optimize Images Converting images to base 64 to increase speed compression reduces the size of your image but your image should never go beyond [1920 x 1028 which is typically the standard screen size today](http://www.hobo-web.co.uk/best-screen-size/) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -222,14 +222,14 @@ http://webcodertools.com/imagetobase64converter/Create ### Create site map ###### SEO TOOLS - [Google search data structures testing tool](https://developers.google.com/structured-data/testing-tool/) - [Website SEO scanning tool](http://www.siteliner.com/) - [Google Web master tools](https://www.google.com/webmasters/) - [Bing and bing Webmaster tools](http://www.bing.com/toolbox/webmaster) - [Submit your sitemap to search engines](https://help.yahoo.com/kb/yahoo-merchant-solutions/submit-sitemap-file-search-engines-sln19497.html) - [Site map generate tool](http://www.xml-sitemaps.com/details-apsolute-tt.6773504.html) - [Yoast](https://yoast.com/) - [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) ###### SEO Resources - [Search Engine Optimization Starter Guide](http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -227,4 +227,9 @@ http://webcodertools.com/imagetobase64converter/Create [Google Web master tools](https://www.google.com/webmasters/) [Bing and bing Webmaster tools](http://www.bing.com/toolbox/webmaster) [Submit your sitemap to search engines](https://help.yahoo.com/kb/yahoo-merchant-solutions/submit-sitemap-file-search-engines-sln19497.html) [Site map generate tool](http://www.xml-sitemaps.com/details-apsolute-tt.6773504.html) [Yoast](https://yoast.com/) [Screaming Frog SEO Spider Tool](http://www.screamingfrog.co.uk/seo-spider/) ###### SEO Resources [Search Engine Optimization Starter Guide](http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -140,14 +140,13 @@ Article <meta property="og:description" content="Description of what your article" /> <meta property="og:type" content="article" /> ``` Recipe [Pinterest recipe rich pin documentation](https://developers.pinterest.com/rich_pins_recipe/) Movie [Pinterest movie rich pin documentation](https://developers.pinterest.com/rich_pins_movie/) --[Rich Pins Overview](https://developers.pinterest.com/rich_pins_overview/) Google Plus ```html -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -71,12 +71,15 @@ Okay this is a big one Google algorithm for ranking websites at it core is tryin Here are some tools you can use to test site speed and list of a few things you could do to improve profomance. - Use css instead of images anywhere you can - Take addvantace of SVGs - Compless images - Use CDNs - Use less CSS and JS scripts - Minify css and js files - Use SVGs were posible - Use font icons where possible - Create image sprite ### Micro Data @@ -94,37 +97,19 @@ Because Google periodically crawls website based on the frequency of updates to Search engings are getting smarter and smarter but they are still not smart enough to craw images on your site for that you will have to give it some help. For that reason when it comes to SEO, it's important to chose image and file names carefully, use keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. -- [More Info](http://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips) ## Social Media ###### Twitter (Adding a Twitter card to your website) Card Types - Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. - Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image. - Photo Card: A Card with a photo only. - Gallery Card: A Card highlighting a collection of four photos. - App Card: A Card to detail a mobile app with direct download. - Player Card: A Card to provide video/audio/media. - Product Card: A Card optimized for product information. [Twitter Cards Sample Code](https://dev.twitter.com/cards/types) ###### Facebook @@ -134,13 +119,13 @@ Card Types <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /> <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" /> ``` The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. [Facebook Open Graph protocol](http://ogp.me/) [SEO MOZ Social media meta data templates](http://moz.com/blog/meta-data-templates-123) ###### Pinterest Product ```html <meta property="og:title" content="Name of your product" /> -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -165,6 +165,13 @@ Movie [Rich Pins Overview](https://developers.pinterest.com/rich_pins_overview/) Google Plus ```html <body itemscope itemtype="http://schema.org/Product"> <h1 itemprop="name">Shiny Trinket</h1> <img itemprop="image" src="{image-url}" /> <p itemprop="description">Shiny trinkets are shiny.</p> </body> ``` [Google Plus Snippets](https://developers.google.com/+/web/snippet/) ### Anchor tags -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -136,6 +136,7 @@ Card Types ``` The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. [Facebook Open Graph protocol](http://ogp.me/) [SEO MOZ Social media meta data templates](http://moz.com/blog/meta-data-templates-123) ###### Pinterest @@ -177,6 +178,7 @@ Back links used to discriber your sites the more discriptice the better SEO is f h1,h2,h3,h4,h5 ### Keywords and keywords optimisation Web page keywords should not be stuffed that is equivalant to spamming ### Developing a good content strategy @@ -221,42 +223,17 @@ Disallow: /404.html ### Facebook Open Graph protocol http://ogp.me/ ### Optimize Images Converting images to base 64 to increase speed compression reduces the size of your image but your image should never go beyond [1920 x 1028 which is typically the standard screen size today](http://www.hobo-web.co.uk/best-screen-size/) http://webcodertools.com/imagetobase64converter/Create ### Create site map ###### SEO TOOLS [Google search data structures testing tool](https://developers.google.com/structured-data/testing-tool/) [Website SEO scanning tool](http://www.siteliner.com/) [Google Web master tools](https://www.google.com/webmasters/) [Bing and bing Webmaster tools](http://www.bing.com/toolbox/webmaster) [Submit your sitemap to search engines](https://help.yahoo.com/kb/yahoo-merchant-solutions/submit-sitemap-file-search-engines-sln19497.html) [Site map generate tool](http://www.xml-sitemaps.com/details-apsolute-tt.6773504.html) -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -114,7 +114,8 @@ Search engings are getting smarter and smarter but they are still not smart enou ## Social Media ###### Twitter (Adding a Twitter card to your website) Card Types - Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. - Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image. @@ -147,15 +148,24 @@ Product <meta property="og:price:currency" content="USD" /> ``` Article ```html <meta property="og:title" content="Title of your Article" /> <meta property="og:description" content="Description of what your article" /> <meta property="og:type" content="article" /> ``` Recipe [Pinterest recipe rich pin documentation](https://developers.pinterest.com/rich_pins_recipe/) Movie [Pinterest movie rich pin documentation](https://developers.pinterest.com/rich_pins_movie/) [Rich Pins Overview](https://developers.pinterest.com/rich_pins_overview/) Google Plus [Google Plus Snippets](https://developers.google.com/+/web/snippet/) ### Anchor tags Back links used to discriber your sites the more discriptice the better SEO is for you. Descriptive links, title, alt. @@ -245,5 +255,8 @@ Code Sample Optimal Format Primary Keyword - Secondary Keyword | Brand Name Google search data structures testing tool https://developers.google.com/structured-data/testing-tool/ Optimal Length for Search Engines Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -127,7 +127,6 @@ Card Types [Twitter Cards Sample Code](https://dev.twitter.com/cards/types) ###### Facebook ```html <meta property="og:title" content="The Rock" /> <meta property="og:type" content="video.movie" /> @@ -138,16 +137,23 @@ The Open Graph protocol enables any web page to become a rich object in a social [SEO MOZ Social media meta data templates](http://moz.com/blog/meta-data-templates-123) ###### Pinterest Product ```html <meta property="og:title" content="Name of your product" /> <meta property="og:type" content="product" /> <meta property="og:price:amount" content="1.00" /> <meta property="og:price:currency" content="USD" /> ``` Product ```html <meta property="og:title" content="Name of your product" /> <meta property="og:type" content="product" /> <meta property="og:price:amount" content="1.00" /> <meta property="og:price:currency" content="USD" /> ``` [Rich Pins Overview](https://developers.pinterest.com/rich_pins_overview/) ### Anchor tags -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -110,12 +110,45 @@ Search engings are getting smarter and smarter but they are still not smart enou ### Site Map ### Image and Alt tags ## Social Media ###### Twitter (Adding a Twitter card to your website) Card Types - Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. - Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image. - Photo Card: A Card with a photo only. - Gallery Card: A Card highlighting a collection of four photos. - App Card: A Card to detail a mobile app with direct download. - Player Card: A Card to provide video/audio/media. - Product Card: A Card optimized for product information. [Twitter Cards Sample Code](https://dev.twitter.com/cards/types) ###### Facebook ###### Product ```html <meta property="og:title" content="The Rock" /> <meta property="og:type" content="video.movie" /> <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /> <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" /> ``` The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. [SEO MOZ Social media meta data templates](http://moz.com/blog/meta-data-templates-123) ##### Pinterest ###### Product ```html <meta property="og:title" content="Name of your product" /> <meta property="og:type" content="product" /> <meta property="og:price:amount" content="1.00" /> <meta property="og:price:currency" content="USD" /> ``` [Rich Pins Overview](https://developers.pinterest.com/rich_pins_overview/) ### Anchor tags Back links used to discriber your sites the more discriptice the better SEO is for you. Descriptive links, title, alt. -
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This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters. Learn more about bidirectional Unicode charactersOriginal file line number Diff line number Diff line change @@ -1,8 +1,7 @@ # SEO In this list I will be tipically be talking SEO as it realates to Google because Google will likely account for the vast majority of your inbound search traffic. Additionally, if you rank highly on Google, you will probably do pretty well on other search engines anyway.Just like in football if you could play in the Major league you would most likely kill it in the minor leauge I would begin by explaining why SEO is important talk a little bit about what SEO is really about and talk about how those concepts relate to the world wide web. Then talk about some of the things you could do to optimize your site from top to bottom of a tipical webpage. ## Why it's important - When you want to hide something on google put it on the second page. #SEO @searchdecoder - Winner takes almost everything - More than 80 percent of shoppers research big purchases online first @@ -21,46 +20,64 @@ Search Engine Optimization SEO is the ongoing stratagy of generationing content It import for you to write well structured code addesses with in an addess tage articles with in article tags acronyms within acy tags so that search enginge spiders could have a better reprisentaion of what the content of the page looks like. ## What should be in your header ### Title Page tiles have a huge impact on SEO ranking and should be diffent for every page on your site. Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages. ```html <title>Example Title</title> ``` Optimal Format Primary Keyword - Secondary Keyword | Brand Name Optimal Length for Search Engines Google typically displays the first 50-60 characters ### Meta Description The meta description is a HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. ```html <meta name="description" content="This is an example of a meta description. This will often show up in search results."> ``` Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for. The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. Optimal Length for Search Engines Roughly 155 Characters ```html <meta name="keywords" content="HTML,CSS,XML,JavaScript"> ``` ### Author Google also allows you to place your name next to specific website you have created on the web. By adding the small snippet of code below to the header of your page and adding the link to the site to the “Contributors” section on your Google+ profile. ```html <link rel="author" href="https://plus.google.com/u/0/109859280204979591787/posts"/> ``` In a similar manner as a search algorithm may recommend a book by an established author so too Google’s search algorithm would recommend web pages/site/applications higher if they were witter by an establish author. Check out this website for more detailed infomation on [how to implement the rel author tag to your page.](http://www.vervesearch.com/blog/how-to-implement-the-relauthor-tag-a-step-by-step-guide/) PRO TIP: Referencing the author of the web page as a Google Plus user is a good way to have establish a firm authority. ## Improve speed Okay this is a big one Google algorithm for ranking websites at it core is trying to sever up the website to search that both most closely meets your search query and provides you with the best possible users experience. That’s the short reason why slow sites rank low on Google. Here are some tools you can use to test site speed and list of a few things you could do to improve profomance. Use css instead of images anywhere you can Take addvantace of SVGs Compless images Use CDNs Looks less scripts Minify css and js files ### Micro Data Search giants Google, Bing and Yahoo announced last summer a rare collaboration to support the use of microdata tagging to generate more relevant and more detailed search results. This offers business owners and other website publishers another opportunity to improve their search engine optimization (SEO) by making a few changes to their websites.
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