And who, exactly is this smart creative?
A smart creative has deep technical knowledge in how to use the tools of her trade, and plenty of hands-on experience. In our industry, that means she is most likely a computer scientist, or at least understands the tenets and structure of the systems behind the magic you see on your screens everyday. But in other industries she may be a doctor, designer, scientist, filmmaker, engineer, chef or mathematician. She is an expert in doing. She doesn't just design concepts, she builds prototypes.
She is analytically smart.