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rustyb/rebrand-questions.md

Created March 3, 2017 08:53
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  1. rustyb created this gist Mar 3, 2017.
    43 changes: 43 additions & 0 deletions rebrand-questions.md
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    # 10 Questions

    ## 01. Does Your Brand Tell a Story About You?

    ## 02. Will a Rebrand Compromise Your Brand Equity?

    ## 03. Do You Need to Streamline Your Services Under One Cohesive Identity?

    ## 04. Can You Identify an Actual Problem With Your Current Brand?
    ## 05. Is Your Brand’s Story Still Relevant?
    ## 06. Has Your Target Demographic Changed Since You Created Your Brand?
    ## 07. Have Your Service Offerings Changed Over Time?
    ## 08. Are Any of Your Brand’s Colors, Fonts, or Graphics Outdated?
    ## 09. Can People Understand Your Message at First Glance?
    ## 10. Does Your Brand Create a Memorable Impression That Will Stick With Your Potential Customers?

    [*SOURCE*](https://designschool.canva.com/blog/rebranding/)


    # 19 Questions

    ## Why are we doing a rebrand?
    ## What problem are we attempting to solve?
    ## Has there been a change in the competitive landscape that is impacting our growth potential?1
    ## Has our customer profile changed?
    ## Are we pigeonholed as something that we (and our customers) have outgrown?
    ## Does our brand tell the wrong (or outdated) story?
    ## What do we want to convey? To whom?
    ## Why should anyone care about our brand?
    ## Have we isolated exactly who should care about our brand?
    ## Have their needs, or the way they define them, changed?
    ## Are we asking our customer to care more about our brand — and what it means — than we do?
    ## Is our brand associated with something that is no longer meaningful?
    ## Is our brand out of step with the curren1t needs and desires of our customers?
    ## Are we leading with our brand direction?
    ## Are we following with our brand direction?
    ## Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary) ?
    ## Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
    ## Have we assigned some committee to manage the project versus someone (or at most, two people) who is/are focused, inspired and can lead?
    ## If we were starting our business today, would this be the brand solution we would come up with?


    [*SOURCE*](http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/)