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siliconvallaeys/GPT Suggestions for RSAs with Google Ads Scripts

Last active November 13, 2024 17:13
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Revisions

  1. siliconvallaeys revised this gist Jun 11, 2023. 1 changed file with 71 additions and 6 deletions.
    77 changes: 71 additions & 6 deletions GPT Suggestions for RSAs with Google Ads Scripts
    View file
    Original file line number Diff line number Diff line change
    @@ -15,13 +15,31 @@
    ******************************************/

    // If Blank script will create a new Google sheet everytime it runs.
    var SS_URL = '';
    var SS_URL = '';

    // Name of the tab in the Google sheet.
    var TAB_NAME = 'RSA';
    var TAB_NAME = '';

    // Flag to decide if the script checks only ads in active campaigns and active ad groups
    var INCLUDE_PAUSED = false;
    var INCLUDE_PAUSED = true;

    // Script will only process this many or fewer ads to run within ChatGPT API limitations
    var MAX_ADS = 100;

    // Language code for output. Example US-EN or UK-EN, or FR-FR or CA-FR
    var LANGUAGE_CODE = 'US-EN';

    // Use this to mention the type of industry your campaigns belongs to, to get more relevant results from ChatGPT API
    var INDUSTRY_TYPE = '';

    // Use this to filter on specific campaigns by label. Case Sensitive.
    var CAMPAIGN_LABEL_IN = [''];

    // Use this to filter on specific adgroups by label. Case Sensitive
    var ADGROUP_LABEL_IN = [''];

    // Use this to filter on specific campaigns only. Case insensitive
    var CAMPAIGN_NAME_CONTAINS = '';

    // only include ads with this many or fewer headlines on the output spreadsheet (defaults to 15)
    var MAX_HEADLINES = 15;
    @@ -36,10 +54,11 @@ var EMAIL = '';
    // Set to true if you want to recieve the report on Email.
    var SEND_EMAIL = false;

    var OPEN_AI_API_KEY = ''; // get your own API key at https://platform.openai.com/account/api-keys
    var OPEN_AI_API_KEY = ''

    var GPT_MODEL = 'gpt-3.5-turbo';


    // Do not edit anything below this line
    function main() {

    @@ -59,13 +78,36 @@ function main() {
    var backgrounds = [backgroupHeader];

    var accId = AdsApp.currentAccount().getCustomerId(),
    customerId = AdsApp.currentAccount().getCustomerId().replace(/-/g, ''),
    accName = AdsApp.currentAccount().getName();

    //var CAMPAIGN_IDS = [];
    var CAMPAIGN_LABELS_IN = [];
    if(CAMPAIGN_LABEL_IN.length) {
    var iter = AdsApp.labels().withCondition('label.name IN ("' + CAMPAIGN_LABEL_IN.join('","') + '")').get();
    while(iter.hasNext()) {
    var label = iter.next();
    CAMPAIGN_LABELS_IN.push('/customers/'+customerId+'/labels/'+label.getId());
    }
    }

    var ADGROUP_LABELS_IN = [];
    if(ADGROUP_LABEL_IN.length) {
    var iter = AdsApp.labels().withCondition('label.name IN ("' + ADGROUP_LABEL_IN.join('","') + '")').get();
    while(iter.hasNext()) {
    var label = iter.next();
    ADGROUP_LABELS_IN.push('/customers/'+customerId+'/labels/'+label.getId());
    }
    }

    var query = [
    'SELECT campaign.name, ad_group.name, ad_group_ad.ad.id, ad_group_ad.ad_strength,',
    'ad_group_ad.ad.responsive_search_ad.headlines, ad_group_ad.ad.responsive_search_ad.descriptions',
    'FROM ad_group_ad WHERE ad_group_ad.ad.type = RESPONSIVE_SEARCH_AD AND metrics.impressions >= 0',
    CAMPAIGN_NAME_CONTAINS ? 'AND campaign.name REGEXP_MATCH "(?i).*'+CAMPAIGN_NAME_CONTAINS+'.*"' : '',
    INCLUDE_PAUSED ? '' : 'AND ad_group_ad.status = ENABLED AND campaign.status = ENABLED and ad_group.status = ENABLED',
    CAMPAIGN_LABELS_IN.length ? 'AND campaign.labels CONTAINS ANY ("'+CAMPAIGN_LABELS_IN.join('","')+'")' : '',
    ADGROUP_LABELS_IN.length ? 'AND ad_group.labels CONTAINS ANY ("'+ADGROUP_LABELS_IN.join('","')+'")' : '',
    'AND segments.date DURING LAST_7_DAYS'
    ].join(' ');

    @@ -98,7 +140,16 @@ function main() {

    var autoHeadlines = [];
    if(diff > 0) {
    autoHeadlines = generateTextOpenAI('Find '+diff+' more ad headlines under 30 characters that are similar to these:\n', headlinesText);
    var prompt = 'Find '+diff+' more ad headlines under 30 characters that are similar to these:\n';
    if(LANGUAGE_CODE && INDUSTRY_TYPE){
    prompt = 'Find '+diff+' more ad headlines, in ' + LANGUAGE_CODE +' language code, for a '+INDUSTRY_TYPE+' industry campaign under 30 characters that are similar to these:\n';
    } else if(LANGUAGE_CODE){
    prompt = 'Find '+diff+' more ad headlines, in ' + LANGUAGE_CODE +' language code, under 30 characters that are similar to these:\n';
    } else if(INDUSTRY_TYPE){
    prompt = 'Find '+diff+' more ad headlines for a '+INDUSTRY_TYPE+' industry campaign under 30 characters that are similar to these:\n';
    }

    autoHeadlines = generateTextOpenAI(prompt, headlinesText);
    }

    if(autoHeadlines.length) {
    @@ -127,7 +178,17 @@ function main() {
    var diff = 4 - descriptions.length;
    var autoDescriptions = [];
    if(diff > 0) {
    autoDescriptions = generateTextOpenAI('Find '+diff+' more ad descriptions under 90 characters that are similar to these:\n', descriptionsText);
    var prompt = 'Find '+diff+' more ad descriptions under 90 characters that are similar to these:\n';

    if(LANGUAGE_CODE && INDUSTRY_TYPE){
    prompt = 'Find '+diff+' more ad descriptions, in ' + LANGUAGE_CODE +' language code, for a '+INDUSTRY_TYPE+' industry campaign under 90 characters that are similar to these:\n';
    } else if(LANGUAGE_CODE){
    prompt = 'Find '+diff+' more ad descriptions, in ' + LANGUAGE_CODE +' language code, under 90 characters that are similar to these:\n';
    } else if(INDUSTRY_TYPE){
    prompt = 'Find '+diff+' more ad descriptions for a '+INDUSTRY_TYPE+' industry campaign under 90 characters that are similar to these:\n';
    }

    autoDescriptions = generateTextOpenAI(prompt, descriptionsText);
    }

    if(autoDescriptions.length) {
    @@ -151,6 +212,10 @@ function main() {

    backgrounds.push(bgRow);
    output.push(out);

    if(output.length > MAX_ADS) {
    break;
    }
    }

    if(!SS_URL) {
  2. siliconvallaeys revised this gist Apr 17, 2023. 1 changed file with 4 additions and 1 deletion.
    5 changes: 4 additions & 1 deletion GPT Suggestions for RSAs with Google Ads Scripts
    View file
    Original file line number Diff line number Diff line change
    @@ -218,7 +218,7 @@ function generateTextOpenAI(question, texts) {
    var choices = response['choices'];

    var texts = [];
    if(choices[0] && choices[0]['message']) {
    if(choices && choices[0] && choices[0]['message']) {
    var output = choices[0]['message']['content'].split('\n');
    for(var z in output) {
    if(!output[z].trim()) { continue; }
    @@ -228,6 +228,9 @@ function generateTextOpenAI(question, texts) {
    }
    texts.push(parts.join('. '));
    }
    } else {
    //Logger.log('No results found!')
    Logger.log(response);
    }

    return texts;
  3. siliconvallaeys created this gist Mar 13, 2023.
    234 changes: 234 additions & 0 deletions GPT Suggestions for RSAs with Google Ads Scripts
    View file
    Original file line number Diff line number Diff line change
    @@ -0,0 +1,234 @@
    /******************************************
    * RSA Report
    * @version: 3.0
    * @authors: Naman Jindal (Optmyzr), Frederick Vallaeys (Optmyzr)
    * -------------------------------
    * Install this script in your Google Ads account (not an MCC account)
    * to generate a Google Sheet with a list of all your responsive search ads
    * and their headlines and descriptions.
    * For RSAs that are not using the maximum number of allowed variations,
    * this script will suggest new variations for headlines and descriptions
    * using the OpenAI GPT API.
    * The resulting sheet can be bulk uploaded back into Google Ads.
    * --------------------------------
    * For more PPC tools, visit www.optmyzr.com.
    ******************************************/

    // If Blank script will create a new Google sheet everytime it runs.
    var SS_URL = '';

    // Name of the tab in the Google sheet.
    var TAB_NAME = 'RSA';

    // Flag to decide if the script checks only ads in active campaigns and active ad groups
    var INCLUDE_PAUSED = false;

    // only include ads with this many or fewer headlines on the output spreadsheet (defaults to 15)
    var MAX_HEADLINES = 15;

    // only include ads with this many or fewer descriptions on the output spreadsheet (defaults to 4)
    var MAX_DESCRIPTIONS = 4;

    // Multiple emails can be added sepearated by comma (,)
    // Used for access to spreadsheet and for sending email
    var EMAIL = '';

    // Set to true if you want to recieve the report on Email.
    var SEND_EMAIL = false;

    var OPEN_AI_API_KEY = ''; // get your own API key at https://platform.openai.com/account/api-keys

    var GPT_MODEL = 'gpt-3.5-turbo';

    // Do not edit anything below this line
    function main() {

    var output = [[
    'Account ID', 'Account Name', 'Campaign', 'Ad Group', 'Ad ID', '# Headlines', '# Descriptions', 'Ad Strength',
    'Headline 1', 'Headline 2', 'Headline 3', 'Headline 4', 'Headline 5', 'Headline 6', 'Headline 7', 'Headline 8', 'Headline 9',
    'Headline 10', 'Headline 11', 'Headline 12', 'Headline 13', 'Headline 14', 'Headline 15',
    'Description Line 1', 'Description Line 2', 'Description Line 3', 'Description Line 4'
    ]];

    var columCount = output[0].length;
    var backgroupHeader = [];
    while(backgroupHeader.length < columCount) {
    backgroupHeader.push('#ffffff');
    }

    var backgrounds = [backgroupHeader];

    var accId = AdsApp.currentAccount().getCustomerId(),
    accName = AdsApp.currentAccount().getName();

    var query = [
    'SELECT campaign.name, ad_group.name, ad_group_ad.ad.id, ad_group_ad.ad_strength,',
    'ad_group_ad.ad.responsive_search_ad.headlines, ad_group_ad.ad.responsive_search_ad.descriptions',
    'FROM ad_group_ad WHERE ad_group_ad.ad.type = RESPONSIVE_SEARCH_AD AND metrics.impressions >= 0',
    INCLUDE_PAUSED ? '' : 'AND ad_group_ad.status = ENABLED AND campaign.status = ENABLED and ad_group.status = ENABLED',
    'AND segments.date DURING LAST_7_DAYS'
    ].join(' ');

    var rows = AdsApp.report(query).rows();
    while(rows.hasNext()) {
    var row = rows.next();

    var headlines = row['ad_group_ad.ad.responsive_search_ad.headlines'];
    var headlineCount = headlines.length;

    var descriptions = row['ad_group_ad.ad.responsive_search_ad.descriptions'];
    var descriptionCount = descriptions.length;

    if(headlineCount > MAX_HEADLINES || descriptionCount > MAX_DESCRIPTIONS) { continue; }

    var out = [
    accId, accName, row['campaign.name'], row['ad_group.name'], row['ad_group_ad.ad.id'],
    headlineCount, descriptionCount, row['ad_group_ad.ad_strength']
    ];

    var bgRow = ['#ffffff', '#ffffff', '#ffffff', '#ffffff', '#ffffff', '#ffffff', '#ffffff', '#ffffff'];

    var headlinesText = [];
    for(var z in headlines) {
    headlinesText.push(headlines[z].text);
    bgRow.push('#ffffff');
    }

    var diff = 15 - headlinesText.length;

    var autoHeadlines = [];
    if(diff > 0) {
    autoHeadlines = generateTextOpenAI('Find '+diff+' more ad headlines under 30 characters that are similar to these:\n', headlinesText);
    }

    if(autoHeadlines.length) {
    headlinesText = headlinesText.concat(autoHeadlines);
    for(var i = 0; i < autoHeadlines.length; i++) {
    bgRow.push('#d9ead3');
    }
    }

    while(headlinesText.length < 15) {
    headlinesText.push('');
    bgRow.push('#fffff')
    }

    while(headlinesText.length > 15) {
    headlinesText.pop();
    bgRow.pop();
    }

    var descriptionsText = [];
    for(var z in descriptions) {
    descriptionsText.push(descriptions[z].text);
    bgRow.push('#ffffff');
    }

    var diff = 4 - descriptions.length;
    var autoDescriptions = [];
    if(diff > 0) {
    autoDescriptions = generateTextOpenAI('Find '+diff+' more ad descriptions under 90 characters that are similar to these:\n', descriptionsText);
    }

    if(autoDescriptions.length) {
    descriptionsText = descriptionsText.concat(autoDescriptions);
    for(var i = 0; i < autoDescriptions.length; i++) {
    bgRow.push('#d9ead3');
    }
    }

    while(descriptionsText.length < 4) {
    descriptionsText.push('');
    bgRow.push('#ffffff');
    }

    while(descriptionsText.length > 4) {
    descriptionsText.pop();
    bgRow.pop();
    }

    out = out.concat(headlinesText).concat(descriptionsText);

    backgrounds.push(bgRow);
    output.push(out);
    }

    if(!SS_URL) {
    var ss = SpreadsheetApp.create(accName + ': RSA Report');
    SS_URL = ss.getUrl();

    if(EMAIL) {
    ss.addEditors(EMAIL.split(','));
    }
    }

    Logger.log('Report URL: ' + SS_URL);
    var ss = SpreadsheetApp.openByUrl(SS_URL);
    var tab = ss.getSheetByName(TAB_NAME);
    if(!tab) {
    tab = ss.getSheetByName('Sheet1');
    if(!tab) {
    tab = ss.insertSheet(TAB_NAME);
    } else {
    tab.setName(TAB_NAME)
    }
    }

    tab.clearContents();
    tab.setFrozenRows(1);
    tab.getRange(1,1,output.length,output[0].length).setValues(output).setBackgrounds(backgrounds).setFontFamily('Calibri');

    if(EMAIL && SEND_EMAIL) {
    MailApp.sendEmail(EMAIL, accName + ' RSA Report is ready', 'Report is available at below link:\n'+SS_URL);
    }
    }

    function getGoogleAdsFormattedDate(d, format){
    var date = new Date();
    date.setDate(date.getDate() - d);
    return Utilities.formatDate(date,AdsApp.currentAccount().getTimeZone(),format);
    }

    function generateTextOpenAI(question, texts) {

    //texts.pop();
    var prompt = question + texts.join('\n');

    var messages= [
    {"role": "user", "content": prompt}
    ];

    var payload = {
    "model": GPT_MODEL,
    "messages": messages
    };

    var httpOptions = {
    "method" : "POST",
    "muteHttpExceptions": true,
    "contentType": "application/json",
    "headers" : {
    "Authorization" : 'Bearer ' + OPEN_AI_API_KEY
    },
    'payload': JSON.stringify(payload)
    };

    //Logger.log(JSON.stringify(payload));
    var response = JSON.parse(UrlFetchApp.fetch('https://api.openai.com/v1/chat/completions', httpOptions));
    var choices = response['choices'];

    var texts = [];
    if(choices[0] && choices[0]['message']) {
    var output = choices[0]['message']['content'].split('\n');
    for(var z in output) {
    if(!output[z].trim()) { continue; }
    var parts = output[z].split('. ');
    if(parts.length > 1) {
    parts.shift();
    }
    texts.push(parts.join('. '));
    }
    }

    return texts;
    }