Skip to content

Instantly share code, notes, and snippets.

@williscool

williscool/facebook-wca-standard-events.html

Forked from danieljwonder/facebook-wca-standard-events.html
Created January 22, 2020 00:55
Show Gist options
  • Save williscool/7516054ddd22eecb0f3162afd17fb8fe to your computer and use it in GitHub Desktop.
Save williscool/7516054ddd22eecb0f3162afd17fb8fe to your computer and use it in GitHub Desktop.
Download ZIP

Revisions

  1. Daniel McClure revised this gist Jul 27, 2015. 1 changed file with 9 additions and 9 deletions.
    18 changes: 9 additions & 9 deletions facebook-wca-standard-events.html
    View file
    Original file line number Diff line number Diff line change
    @@ -41,7 +41,7 @@
    content_name: 'Content Name',
    content_type: 'product', // Required for Dynamic Product Ads
    content_ids: 'woo-123' // Required for Dynamic Product Ads
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=ViewContent&cd[value]=0.10&cd[currency]=USD&cd[content_name]=Content%20Name&cd[content_type]=product&cd[content_ids]=woo-123&noscript=1" />
    @@ -57,7 +57,7 @@
    content_category: 'snippets',
    content_ids: 'woo-123',
    search_string: searchString
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Search&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[search_string]=searchString&noscript=1" />
    @@ -72,7 +72,7 @@
    content_name: 'Product Name',
    content_type: 'product', // Required for Dynamic Product Ads
    content_ids: 'woo-123' // Required for Dynamic Product Ads
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddToCart&cd[value]=10.00&cd[currency]=USD&cd[content_name]=Product%20Name&cd[content_type]=product&cd[content_ids]=woo-123&noscript=1" />
    @@ -87,7 +87,7 @@
    content_name: 'Product Name',
    content_category: 'snippets',
    content_ids: 'woo-123',
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddToWishlist&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Product%Name&cd[content_category]=snippets&cd[content_ids]=woo-123&noscript=1" />
    @@ -103,7 +103,7 @@
    content_category: 'snippets',
    content_ids: 'woo-123',
    num_ids: 1
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=InitiateCheckout&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Checkout&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[num_items]=1&noscript=1" />
    @@ -117,7 +117,7 @@
    currency: 'USD',
    content_category: 'snippets',
    content_ids: 'woo-123'
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddPaymentInfo&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&noscript=1" />
    @@ -133,7 +133,7 @@
    content_type: 'product',
    content_ids: 'woo-123',
    num_items: 1
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Purchase&cd[value]=10.00&cd[currency]=USD&cd[content_name]=Product%20Name&cd[content_type]=product&cd[content_ids]=woo-123&cd[num_items]=1&noscript=1" />
    @@ -147,7 +147,7 @@
    currency: 'USD',
    content_name: 'Report',
    content_category: 'B2B'
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Lead&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Report&cd[content_category]=B2B&noscript=1" />
    @@ -161,7 +161,7 @@
    currency: 'USD',
    content_name: 'Signup',
    status: 'complete'
    })
    });
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=CompleteRegistration&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Signup&cd[status]=complete&noscript=1" />
  2. danielmcclure revised this gist Jun 27, 2015. 1 changed file with 15 additions and 0 deletions.
    15 changes: 15 additions & 0 deletions facebook-wca-standard-events.html
    View file
    Original file line number Diff line number Diff line change
    @@ -1,3 +1,18 @@
    <!-- Facebook Custom Audience Pixel Code - Placed on Every Page of Site -->
    <script>
    !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
    n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
    n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
    t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
    document,'script','//connect.facebook.net/en_US/fbevents.js');
    fbq('init', '{{facebook pixel}}');
    fbq('track', 'PageView');
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=PageView&noscript=1" />
    </noscript>
    <!-- End Facebook Custom Audience Pixel Code -->

    <!-- Facebook Paramater Guide
    // Recommended For Every Event - This is used to calculate ROAS (Return On Ad Spend) and does not have to be an actual transaction value.
    value: value of a user performing this event to the business // cd[value]=
  3. danielmcclure created this gist Jun 27, 2015.
    154 changes: 154 additions & 0 deletions facebook-wca-standard-events.html
    View file
    Original file line number Diff line number Diff line change
    @@ -0,0 +1,154 @@
    <!-- Facebook Paramater Guide
    // Recommended For Every Event - This is used to calculate ROAS (Return On Ad Spend) and does not have to be an actual transaction value.
    value: value of a user performing this event to the business // cd[value]=
    currency: currency for the value specified // cd[currency]=
    // Required for Dynamic Product Ads
    content_ids: Product ids associated with the event. e.g. SKUs of products for AddToCart event: ['ABC123', 'XYZ789'] // cd[content_ids]=
    content_type: Either 'product' or 'product_group' based on the content_ids being passed. If the ids being passed in content_ids parameter are ids of products then the value should be 'product'. If product group ids are being passed, then the value should be 'product_group'. // cd[content_type]=
    // Everything Else
    content_name: Name of the page/product // cd[content_name]=
    content_category: Category of the page/product // cd[content_category]=
    content_ids: Product ids associated with the event. e.g. SKUs of products for AddToCart event: ['ABC123', 'XYZ789'] // cd[content_ids]=
    content_type: Either 'product' or 'product_group' based on the content_ids being passed. If the ids being passed in content_ids parameter are ids of products then the value should be 'product'. If product group ids are being passed, then the value should be 'product_group'. // cd[content_type]=
    num_items: Used with InitiateCheckout event. The number of items that checkout was initiated for. // cd[num_items]=
    search_string: Used with the Search event. The string entered by the user for the search // cd[search_string]=
    status: Used with the CompleteRegistration event, to show the status of the registration. // cd[status]=
    -->

    <!-- Facebook Conversion Event: View Content -->
    <script>
    fbq('track', 'ViewContent', {
    value: 0.10,
    currency: 'USD',
    content_name: 'Content Name',
    content_type: 'product', // Required for Dynamic Product Ads
    content_ids: 'woo-123' // Required for Dynamic Product Ads
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=ViewContent&cd[value]=0.10&cd[currency]=USD&cd[content_name]=Content%20Name&cd[content_type]=product&cd[content_ids]=woo-123&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: View Content -->

    <!-- Facebook Conversion Event: Search -->
    <script>
    var searchString = document.getElementsByClassName('search-field')[0].value;
    fbq('track', 'Search', {
    value: 0.10,
    currency: 'USD',
    content_category: 'snippets',
    content_ids: 'woo-123',
    search_string: searchString
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Search&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[search_string]=searchString&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Search -->

    <!-- Facebook Conversion Event: Add to cart -->
    <script>
    fbq('track', 'AddToCart', {
    value: 10.00,
    currency: 'USD',
    content_name: 'Product Name',
    content_type: 'product', // Required for Dynamic Product Ads
    content_ids: 'woo-123' // Required for Dynamic Product Ads
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddToCart&cd[value]=10.00&cd[currency]=USD&cd[content_name]=Product%20Name&cd[content_type]=product&cd[content_ids]=woo-123&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Add to cart -->

    <!-- Facebook Conversion Event: Add to wishlist -->
    <script>
    fbq('track', 'AddToWishlist', {
    value: 0.10,
    currency: 'USD',
    content_name: 'Product Name',
    content_category: 'snippets',
    content_ids: 'woo-123',
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddToWishlist&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Product%Name&cd[content_category]=snippets&cd[content_ids]=woo-123&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Add to wishlist -->

    <!-- Facebook Conversion Event: Initiate Checkout -->
    <script>
    fbq('track', 'InitiateCheckout', {
    value: 0.10,
    currency: 'USD',
    content_name: 'Checkout',
    content_category: 'snippets',
    content_ids: 'woo-123',
    num_ids: 1
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=InitiateCheckout&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Checkout&cd[content_category]=snippets&cd[content_ids]=woo-123&cd[num_items]=1&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Initiate Checkout -->

    <!-- Facebook Conversion Event: Add payment info -->
    <script>
    fbq('track', 'AddPaymentInfo', {
    value: 0.10,
    currency: 'USD',
    content_category: 'snippets',
    content_ids: 'woo-123'
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=AddPaymentInfo&cd[value]=0.10&cd[currency]='USD'&cd[content_category]=snippets&cd[content_ids]=woo-123&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Add payment info -->

    <!-- Facebook Conversion Event: Purchase -->
    <script>
    fbq('track', 'Purchase', {
    value: 10.00,
    currency: 'USD',
    content_name: 'Product Name',
    content_type: 'product',
    content_ids: 'woo-123',
    num_items: 1
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Purchase&cd[value]=10.00&cd[currency]=USD&cd[content_name]=Product%20Name&cd[content_type]=product&cd[content_ids]=woo-123&cd[num_items]=1&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Purchase -->

    <!-- Facebook Conversion Event: Lead -->
    <script>
    fbq('track', 'Lead', {
    value: 0.10,
    currency: 'USD',
    content_name: 'Report',
    content_category: 'B2B'
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=Lead&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Report&cd[content_category]=B2B&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Lead -->

    <!-- Facebook Conversion Event: Complete Registration -->
    <script>
    fbq('track', 'CompleteRegistration', {
    value: 0.10,
    currency: 'USD',
    content_name: 'Signup',
    status: 'complete'
    })
    </script>
    <noscript>
    <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id={{facebook pixel}}&ev=CompleteRegistration&cd[value]=0.10&cd[currency]='USD'&cd[content_name]=Signup&cd[status]=complete&noscript=1" />
    </noscript>
    <!-- End Facebook Conversion Event: Complete Registration -->