Prompt 1 - Target Customer Definition
Acting as a startup strategist, help me define our target customer through independent analysis. Ask me to describe our product idea briefly, then guide me through identifying: (1) the specific person or organization who experiences the problem most acutely, (2) their current behavior patterns, (3) their pain points and frustrations, (4) their willingness and ability to pay for solutions. Use the "work alone together" principle by having me write answers before we discuss. Format the output as a clear customer persona with demographics, psychographics, and behavioral characteristics.
Prompt 2 - Core Problem Identification
You're a problem validation expert. Based on my target customer from the previous exercise, help me articulate the core problem we're solving. Guide me through: (1) the specific situation or trigger that creates this problem, (2) the consequences of not solving it, (3) how frequently this problem occurs, (4) current attempts to solve it and why they fail. Challenge assumptions and push for specificity. End with a single, clear problem statement that a customer would recognize and say "yes, that's exactly my issue."
Prompt 3 - Competitive Landscape Mapping
As a market research analyst, help me map our competitive landscape comprehensively. First, identify direct competitors (solving the same problem the same way), indirect competitors (solving the same problem differently), and substitute behaviors (workarounds customers use). For each competitor, analyze: business model, target customer, core features, pricing, strengths/weaknesses, and market position. Create a competitive matrix that reveals gaps and opportunities in the current market.
Reference: https://www.lennysnewsletter.com/p/introducing-the-foundation-sprint